PALCO was born with the purpose of transforming the positioning of brands and companies in the market. We believe that brands and companies, behave like people and they also go through phases and cycles of existence until they reach their own stage. As in life, brands and companies seek to reach a place where they are admired and desired by their audience.
Questioning is the central point of our existence. In the life of a brand, the process of building its identity is exactly identical to the process of the development and growth of a human. Brands are like people. They are born and move with a purpose. They feel, communicate and have their own voice. Brands embrace causes and desires.
But why FASHION?
Because, Fashion is a portrait of the behavior and customs of a society, at a certain historical time. Fashion also means change. It’s identity, inspiration and emotion.