PANDEMIA has created challenges and blockages in the routines of companies. Usually, Trimalhas presents its collections twice a year at the international fairs Premiére Vision and Munich Frabric Start.
With fairs canceled, Trimalhas had the need to adapt and reinvent itself to make the product’s purpose for the creative industry.
We met with the team responsible for creating the collection that challenged us to look for solutions to present the collection to customers.
The virtual showroom was a unanimous option. When we were challenged, we wanted the visual impact and the sensory experience to be distinct and innovative. We researched some international references and a strategy focused on equating the Trimalhas product with art and inspiration.
We created the concept and created all the installations manually.
Take your virtual tour here