Begreh is a Portuguese fast fashion clothing brand with stores based in Guimarães and Braga.
With Covid-19 , the brand had to close this stores for an indefinite period and the digital channel was the best solution.
When BEGREH asked PALCO for help, a diagnosis was made to understand the reality of the brand and the goals with the digital channel.
We quickly realized that we are facing an ambitious project. In a first phase, the brand went to a rebranding: They needed a new image, so, we created a symbol and studied a strategy for positioning on the digital channel and the shopping experience.
The second phase was focused on creating an online store and creating a community. Influential marketing played a key role in making the brand more credible with the brand audience and in the growth of the online community.