A CAYET é uma marca que faz parte da comunidade de clientes da PALCO COLLECTIVE. 
A marca nasceu e foi pensada em Espanha com a direção criativa da fundadora Cláudia Diniz. No entanto, é em Portugal que acontece toda a produção, embalagem, envios e direção criativa das equipas que apoiam a marca no canal digital. 
A Marca necessitava de um acompanhamento de direção criativa para a comunicação e estratégia para o social media. A PALCO foi a equipa criativa elegida para o posicionamento do arranque da marca nos canais digitais.

Trabalho desenvolvido:

  • Desenvolvemos a estratégia de comunicação e posicionamento dos conteúdos das redes sociais da CAYET.
  • Ajudamos a marca a definir com clareza a história, manifesto e assinatura da CAYET.
  • Criamos layout novo para o site da marca, melhorando o storytelling e os conteúdos do imaginário da marca. 


To tell my story is to tell a little bit about CAYET. I was born in the mythical 90’s and grew up around my grandmothers and aunts’ rags that always fascinated me. From them, I inherited not only the passion for fashion but also beautiful timeless pieces that besides the emotional charge they transmit, they also have history, personality and DNA in them. Pieces that lasted a lifetime in their closets and relive now in mine. I studied Fashion Design and Marketing and have always worked in agencies. I also traveled around the world and met different cultures, designers, brands, had a lot of different experiences and absorbed a lot of inspiration that helped me create my brand. CAYET was borned in 2022 and named after my daughter Maria Cayetana. It was created with the intention of designing exclusive elegant pieces that would grow with our customers and made to last a lifetime in their closets.


Creating something of my own was something that I always dreamt of doing but never really had the courage to take it forward. After being invited to a wedding, where I wanted to mark my presence in a simple yet elegant way, I had a hard time finding something that would not only work for a black tie event but that I would also be able to wear afterwards in my day to day. That day, I decided to make my dream come to life. With CAYET I try to create hybrid pieces that fit in the different moments of a woman’s life, pieces that can be worn on different occasions. Our mission is to create quality pieces that highlight the natural beauty of the female body without sacrificing comfort. I design to dress women with history and elegance.


Cláudia Diniz, CAYET founder


Designed by women for women, CAYET aims to make women’s life easier when it comes to transform their femininity into sensuality in a fresh and polished way.

For us, designing for women, is to express in a design the power, strength and aesthetics that a Woman needs to pursue her dreams. We love the diversity of the CAYET women and want to celebrate their silhouette and sensuality. Our mission is to make her feel as she has always wanted: free and sensual. Powerful pieces are the perfect tool for all occasions and will make a woman feel confident. We want them to test it democratically, inclusively and keep it in their closet as a lasting, timeless piece. Wear it and cherish it.


CAYET is an aesthetic movement inspired by the 90’s. The hybrid beauty of the 90’s supermodels and the minimalism of the decade is the starting point for our creations. Our pieces celebrate effortless femininity and not only make women feel powerful and elegant but are also created to last a lifetime in their closet.

( colocar moodboard 90’s que está no site )

We love the diversity of the CAYET women, and we want to celebrate their feminine silhouette and sensuality. Our mission is to make women feel like they always wanted: free and sensual.

The CAYET woman is a powerful and spirited woman who comes from all around the world. Our community is about dreams, conquests, charisma and authenticity. Our creations are made for the female silhouette in all its forms and should accompany our clients in all occasions of life. We want women all over the world to feel unstoppable in their CAYET designs.



Este site usa cookies. Ao continuar a navegação está a autorizar o seu uso.