{"id":10567,"date":"2026-03-09T17:53:27","date_gmt":"2026-03-09T17:53:27","guid":{"rendered":"https:\/\/palcocollective.com\/brand-start\/"},"modified":"2026-03-31T08:32:02","modified_gmt":"2026-03-31T08:32:02","slug":"brand-start","status":"publish","type":"page","link":"https:\/\/palcocollective.com\/en\/brand-start\/","title":{"rendered":"Brand Start"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10567\" class=\"elementor elementor-10567 elementor-9898\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-917c7ff e-con-full e-flex e-con e-parent\" data-id=\"917c7ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b32afbd e-con-full e-flex e-con e-child\" data-id=\"b32afbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8197393 e-con-full e-flex e-con e-child\" data-id=\"8197393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caeca40 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"caeca40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The immersion for those who want to restructure their business or create a brand with strategy, identity, and impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4e6aaf e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"b4e6aaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-673ebce e-con-full e-flex e-con e-parent\" data-id=\"673ebce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f7db3f3 e-con-full e-flex e-con e-child\" data-id=\"f7db3f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc08756 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"fc08756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-scaled.webp\" class=\"attachment-full size-full wp-image-10554\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-scaled.webp 2560w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-300x300.webp 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-2024x2024.webp 2024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-1500x1500.webp 1500w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-768x768.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-1536x1536.webp 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-2048x2048.webp 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-600x600.webp 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-100x100.webp 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4a644b e-con-full e-flex e-con e-child\" data-id=\"a4a644b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45e2934 e-con-full e-flex e-con e-child\" data-id=\"45e2934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-947d2d1 elementor-widget elementor-widget-text-editor\" data-id=\"947d2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a brand is not just about designing a logo.<br>It is about defining what the brand represents, for whom it exists, and why it should be chosen in the market.<\/p><p>Brand Start is an immersive training program where you will structure the foundation of your brand or business\u2014from essence to positioning and from voice to customer experience.<\/p><p>By the end of the day, you will leave with a clear structure to guide your brand and your business.<\/p><p><strong>A strong business begins with clarity and consistency.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e575e0f elementor-widget elementor-widget-spacer\" data-id=\"e575e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ad66b elementor-widget elementor-widget-button\" data-id=\"03ad66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/palcocollective.com\/en\/?add-to-cart=7452&#038;quantity=1&#038;e-redirect=https:\/\/palcocollective.com\/produto\/brand-start\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BUY TICKET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6657236 e-con-full e-flex e-con e-parent\" data-id=\"6657236\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9d202c e-con-full e-flex e-con e-child\" data-id=\"f9d202c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5bc6d elementor-widget elementor-widget-heading\" data-id=\"5c5bc6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Many businesses start without direction<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df60998 e-con-full e-flex e-con e-child\" data-id=\"df60998\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc65e0b elementor-widget elementor-widget-heading\" data-id=\"cc65e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">the problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74ce21 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a74ce21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Most businesses are born like this:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2aa078 elementor-widget__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c2aa078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">an interesting product or service<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">a name idea<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">a few social media posts<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e8dce elementor-widget elementor-widget-spacer\" data-id=\"76e8dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f33d1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"82f33d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>But without answering the essential questions:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a981b1 elementor-widget__width-inherit elementor-align-end elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9a981b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What makes it different?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What problem does it solve?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">For whom does it truly exist?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How does it want to be perceived?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> How should it communicate?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9286525 e-con-full e-flex e-con e-child\" data-id=\"9286525\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7256511 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7256511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without this strategic foundation, the brand or business becomes just another one in the market.<\/p><p>And when everything looks the same, the customer chooses based on price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7498f35 elementor-widget elementor-widget-heading\" data-id=\"7498f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Start was created precisely to avoid this.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4be388 e-con-full e-flex e-con e-child\" data-id=\"c4be388\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b69b114 elementor-widget elementor-widget-image\" data-id=\"b69b114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/02\/palco_brandstart2_07.webp\" class=\"attachment-full size-full wp-image-10584\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/02\/palco_brandstart2_07.webp 800w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/02\/palco_brandstart2_07-200x300.webp 200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/02\/palco_brandstart2_07-768x1152.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/02\/palco_brandstart2_07-600x900.webp 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-050e256 e-con-full e-flex e-con e-parent\" data-id=\"050e256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ebab889 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ebab889\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84a1091 e-con-full e-flex e-con e-child\" data-id=\"84a1091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44fafb7 e-con-full e-flex e-con e-child\" data-id=\"44fafb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-702a196 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"702a196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What is Brand Start?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dedde elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"32dedde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand Start is an immersion dedicated to the strategic construction of a brand or business.<\/p><p>During a full day of work, you will structure the essential pillars that define a strong brand:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342580e elementor-widget__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"342580e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">essence<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">audience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">positioning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">personality<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">communication<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">identity and experience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39905d1 elementor-widget elementor-widget-spacer\" data-id=\"39905d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126e2cd elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"126e2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Everything applied to your own brand or business.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1858e4 e-con-full e-flex e-con e-child\" data-id=\"c1858e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11eca40 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"11eca40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is not a theoretical workshop.<br>It is a guided process to make strategic decisions that normally take months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1794983 e-con-full e-flex e-con e-parent\" data-id=\"1794983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ecc2ffd e-con-full e-flex e-con e-child\" data-id=\"ecc2ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6067fcc e-con-full e-flex e-con e-child\" data-id=\"6067fcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-710aeb7 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"710aeb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What will you define?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1b477 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8c1b477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Throughout the training, you will work on the foundations of your brand.<\/p><p><strong>By the end of the day, you will have defined:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bfcd8 elementor-widget__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"60bfcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Purpose and values<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ideal customer and the problem you solve<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Competitor analysis and market opportunity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clear positioning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand personality<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voice and tone of communication<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Naming or criteria for choosing a name<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creative direction and visual territory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand experience and touchpoints<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6325bae elementor-widget elementor-widget-spacer\" data-id=\"6325bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394e21c elementor-widget elementor-widget-heading\" data-id=\"394e21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This structure becomes the strategic map that guides all decisions for your brand or business.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f688c8d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f688c8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c221a1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3c221a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover everything that happened in previous editions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10699b2 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"10699b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/palcocollective.com\/en\/brand-start-1st-edition\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BRAND START - 1st EDITION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080f79b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"080f79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/palcocollective.com\/en\/brand-start-2nd-edition\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BRAND START - 2nd EDITION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32f6fb6 e-con-full e-flex e-con e-parent\" data-id=\"32f6fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774328b elementor-widget elementor-widget-video\" data-id=\"774328b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1168072070?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19402a3 e-con-full e-flex e-con e-child\" data-id=\"19402a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:62}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef4de8 elementor-widget__width-initial elementor-widget elementor-widget-progress\" data-id=\"2ef4de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-2ef4de8\">\n\t\t\t\tFully booked\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-2ef4de8\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"25\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"25\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">25%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610eae5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"610eae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-push\" href=\"https:\/\/palcocollective.com\/en\/?add-to-cart=7452&#038;quantity=1&#038;e-redirect=https:\/\/palcocollective.com\/produto\/brand-start\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BUY TICKET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3d7668 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7668\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bb9c3 elementor-widget elementor-widget-heading\" data-id=\"e3bb9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">the day that will transform your business<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e8da9 elementor-widget elementor-widget-heading\" data-id=\"c3e8da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Immersion Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09bbdb2 e-con-full e-flex e-con e-child\" data-id=\"09bbdb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52f5997 e-con-full e-flex e-con e-child\" data-id=\"52f5997\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f1b7d4e e-con-full e-flex e-con e-child\" data-id=\"f1b7d4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670496f elementor-widget elementor-widget-heading\" data-id=\"670496f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MORNING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8278be elementor-widget elementor-widget-heading\" data-id=\"c8278be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714aed8 elementor-widget elementor-widget-heading\" data-id=\"714aed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9:00 - 13:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2b1bc6 e-con-full e-flex e-con e-child\" data-id=\"c2b1bc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b09bc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"04b09bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Immersion Opening<\/strong><br>Goals for the day and introduction to Brand Start<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30cc68 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f30cc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Debate Panel<br><\/strong><em>&#8220;1st step: hire a branding studio, a lawyer, or an accountant?&#8221;<\/em><br>With Palco Collective, Lawyer Ant\u00f3nio Pinto Leite, and Gaciave CEO Jo\u00e3o Rodrigues<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2b68c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1e2b68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Essence<\/strong><br>Purpose, motivation, and values<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4779b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0b4779b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Culture<\/strong><br>Social, environmental, and economic impact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdcfec elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2cdcfec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Audience and Persona<\/strong><br>Strategic empathy with the ideal customer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b8fca elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"64b8fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Competition and Market GAP<\/strong><br>How to find the space where your brand can grow<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af9e79a e-con-full e-flex e-con e-child\" data-id=\"af9e79a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c0d6c16 e-con-full e-flex e-con e-child\" data-id=\"c0d6c16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33bf59c elementor-widget elementor-widget-heading\" data-id=\"33bf59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AFTERNOON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473ef72 elementor-widget elementor-widget-heading\" data-id=\"473ef72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Expression and Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eefbbe9 elementor-widget elementor-widget-heading\" data-id=\"eefbbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15:00 - 19:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02bfda4 e-con-full e-flex e-con e-child\" data-id=\"02bfda4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d695216 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d695216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Personality<\/strong><br>How to transform values into identity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a857fc7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a857fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Voice and Tone of Voice<\/strong><br>The way your brand speaks to the world<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb1a35 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1fb1a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Naming<\/strong><br>Strategic criteria for choosing the right name<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a62b0e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2a62b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Creative Direction<\/strong><br>Visual territory, references, and aesthetic narrative<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d28a90 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1d28a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Experience<\/strong><br>Touchpoints, visual content, and customer experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2a6ae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7c2a6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Debate Panel &#8211; Brand Case Study<\/strong><br>Conversations with brand and business founders who will share their challenges, achievements, and inspiring strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d24cdd5 e-con-full e-flex e-con e-parent\" data-id=\"d24cdd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9db9f19 elementor-widget elementor-widget-heading\" data-id=\"9db9f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guest Panel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c9d7b7 e-grid e-con-full e-con e-child\" data-id=\"1c9d7b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d2b9d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c8d2b9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1179\" height=\"1726\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/laura_dantas.webp\" class=\"attachment-full size-full wp-image-10581\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/laura_dantas.webp 1179w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/laura_dantas-205x300.webp 205w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/laura_dantas-768x1124.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/laura_dantas-1049x1536.webp 1049w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/laura_dantas-600x878.webp 600w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Lara Sousa Dantas<\/h3><p class=\"elementor-image-box-description\">Founder of Quintal de Flores\n<br>Forbes Under 30<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a64f5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e1a64f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1726\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/antonio_loureiro.webp\" class=\"attachment-full size-full wp-image-10583\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/antonio_loureiro.webp 1179w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/antonio_loureiro-205x300.webp 205w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/antonio_loureiro-768x1124.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/antonio_loureiro-1049x1536.webp 1049w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/antonio_loureiro-600x878.webp 600w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ant\u00f3nio Loureiro<\/h3><p class=\"elementor-image-box-description\">Michelin Star Chef<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b437196 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b437196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1726\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/barbara.webp\" class=\"attachment-full size-full wp-image-10582\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/barbara.webp 1179w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/barbara-205x300.webp 205w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/barbara-768x1124.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/barbara-1049x1536.webp 1049w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/barbara-600x878.webp 600w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">B\u00e1rbara Neto<\/h3><p class=\"elementor-image-box-description\">Founder of CURIOUZ<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5887897 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5887897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/JOAO.jpg\" class=\"attachment-full size-full wp-image-10579\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/JOAO.jpg 1280w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/JOAO-240x300.jpg 240w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/JOAO-768x960.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/JOAO-1229x1536.jpg 1229w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/JOAO-600x750.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Jo\u00e3o Rodrigues<\/h3><p class=\"elementor-image-box-description\">CEO of Gaciave<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb33908 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fb33908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/ANTONIO.jpg\" class=\"attachment-full size-full wp-image-10576\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/ANTONIO.jpg 1280w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/ANTONIO-240x300.jpg 240w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/ANTONIO-768x960.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/ANTONIO-1229x1536.jpg 1229w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/ANTONIO-600x750.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ant\u00f3nio Pinto Leite<\/h3><p class=\"elementor-image-box-description\">Lawyer<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a0c8d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"38a0c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/CADEIRA.png\" class=\"attachment-full size-full wp-image-10577\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/CADEIRA.png 1280w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/CADEIRA-240x300.png 240w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/CADEIRA-768x960.png 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/CADEIRA-1229x1536.png 1229w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/CADEIRA-600x750.png 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Updating<\/h3><p class=\"elementor-image-box-description\">To be revealed soon<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d97be elementor-widget elementor-widget-spacer\" data-id=\"95d97be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200eb2d elementor-widget elementor-widget-eael-woo-product-list\" data-id=\"200eb2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-woo-product-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"eael-product-list-wrapper preset-3\">\n            <div class=\"eael-product-list-body woocommerce\">\n                <div class=\"eael-product-list-container\">\n                    <div class=\"eael-post-appender\">\n                        <div class=\"product post-10548 type-product status-publish has-post-thumbnail product_cat-courses first instock virtual taxable purchasable product-type-simple\">\n    <div class=\"eael-product-list-item \">\n        \n        <div class=\"eael-product-list-image-wrap\">\n                                                    \n            \n                <img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/card-site-scaled.webp\" class=\"attachment-full size-full\" alt=\"Brand Start\" loading=\"eager\" \/>            \n            \n                    <\/div>\n\n        <div class=\"eael-product-list-content-wrap\">\n                        <h1 class=\"eael-product-list-title\">\n                                <a href=\"https:\/\/palcocollective.com\/en\/produto\/brand-start\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\" target=\"_blank\">\n                    Brand Start                <\/a>\n                            <\/h1>\n                    \n            <div class=\"eael-product-list-content-header \" >\n                            <\/div>\n            <div class=\"eael-product-list-content-body\">\n                \n                                <div class=\"eael-product-list-excerpt\">\n                    BRAND START is a group training programme delivered in person at PALCO COLLECTIVE. This programme is aimed at entrepreneurs or business owners who have a business idea but do not...                 <\/div>\n                \n                                <h3 class=\"eael-product-list-price\">\n                    <span class=\"woocommerce-Price-amount amount\">350,00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/span> <small class=\"woocommerce-price-suffix\">+ iva<\/small>                <\/h3>\n                            <\/div>\n            <div class=\"eael-product-list-content-footer\">\n                                <div class=\"eael-product-list-buttons\">\n                                        <p class=\"eael-product-list-add-to-cart-button eael-m-0\"><a href=\"\/en\/wp-json\/wp\/v2\/pages\/10567?add-to-cart=10548\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_10548\" data-quantity=\"1\" class=\"button product_type_simple add_to_cart_button ajax_add_to_cart\" data-product_id=\"10548\" data-product_sku=\"brandstart\" aria-label=\"Add to cart: &ldquo;Brand Start&rdquo;\" rel=\"nofollow\" data-success_message=\"&ldquo;Brand Start&rdquo; has been added to your cart\" role=\"button\">Add to cart<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_10548\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/p>\n                    \n                    \n                    <div class=\"eael-product-list-notice eael-product-list-notice-shiping-free\">\n                                            <\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>                    <\/div>\n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ada3e6 e-con-full e-flex e-con e-parent\" data-id=\"8ada3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b2aad88 e-con-full e-flex e-con e-child\" data-id=\"b2aad88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a74b94f elementor-widget elementor-widget-image\" data-id=\"a74b94f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1818\" height=\"1228\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07.webp\" class=\"attachment-full size-full wp-image-10585\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07.webp 1818w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07-600x405.webp 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07-300x203.webp 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07-768x519.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07-1536x1038.webp 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/03\/fornacao_07-1200x811.webp 1200w\" sizes=\"(max-width: 1818px) 100vw, 1818px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3871586 e-con-full e-flex e-con e-child\" data-id=\"3871586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1b5275 e-con-full e-flex e-con e-child\" data-id=\"f1b5275\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3642f94 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3642f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Who is this immersion for?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3879071 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3879071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand Start is suitable for:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f239091 elementor-widget__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f239091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Entrepreneurs who want to implement their business idea.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Professionals who want to build a personal brand.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing and communication professionals or those from other entities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Founders who feel that their brand is not yet clear.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Businesses that have been established in the market for some time and need to reposition themselves strategically.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e71357 elementor-widget elementor-widget-spacer\" data-id=\"5e71357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e86fc18 e-con-full e-flex e-con e-child\" data-id=\"e86fc18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b424b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0b424b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you feel that your brand or business does not yet have a clear and consistent strategic structure, this immersion is for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c83291 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"0c83291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/palcocollective.com\/en\/?add-to-cart=7452&#038;quantity=1&#038;e-redirect=https:\/\/palcocollective.com\/produto\/brand-start\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SECURE YOUR SPOT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cff17fa e-flex e-con-boxed e-con e-parent\" data-id=\"cff17fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-256de63 e-con-full e-flex e-con e-child\" data-id=\"256de63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f64b349 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f64b349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Your Mentors<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfb7cf elementor-widget elementor-widget-image\" data-id=\"acfb7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_10.jpg\" class=\"attachment-full size-full wp-image-10586\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_10.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_10-600x900.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_10-200x300.jpg 200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_10-768x1152.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_10-1024x1536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccf630e e-con-full e-flex e-con e-child\" data-id=\"ccf630e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88bea33 elementor-widget elementor-widget-heading\" data-id=\"88bea33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Patr\u00edcia Silv\u00e9rio\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5960e6b elementor-widget elementor-widget-text-editor\" data-id=\"5960e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Founder &amp; Brand Strategist at Palco Collective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00855e1 elementor-widget elementor-widget-text-editor\" data-id=\"00855e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A natural entrepreneur, passionate about my business and profession. My mission in the world is to guide business owners and entrepreneurs in defining their business strategy, helping them differentiate themselves through their uniqueness, purpose, and the right image.<br>Believing is one of my greatest convictions for every step, direction, or choice. I inspire our clients and mentees to create a conscious brand culture with a narrative that engages their communities. Creativity is one of my distinct strengths in every consulting, training, or branding project. I am a multi-potential professional, providing a global experience and vision to the business.    <\/p><p> <\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/apatriciasilverio\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span><br><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/patr%C3%ADciasilv%C3%A9rio\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0a3d65 e-flex e-con-boxed e-con e-parent\" data-id=\"b0a3d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d108c2 e-con-full e-flex e-con e-child\" data-id=\"6d108c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50984ec elementor-widget elementor-widget-heading\" data-id=\"50984ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eva Martins\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-936c0aa elementor-widget elementor-widget-text-editor\" data-id=\"936c0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partner &amp; Consultant and Project Manager at Palco Collective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd631f1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cd631f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With over 20 years of turning ideas into solid businesses, my mission is to guide brands and entrepreneurs in building sustainable projects aligned with values and real impact. I believe a successful business goes beyond numbers; it is a well-crafted narrative, where every decision\u2014from visual identity to the customer experience\u2014reflects a clear purpose.<br>I was invited by Patr\u00edcia to be part of this PALCO COLLECTIVE project; here, I help shape meaningful brands that connect and inspire. I lead teams and projects with a clear focus: delivering real value, aligned with a purpose.<br>My passion is guiding people and companies so that their ideas do not merely exist, but thrive\u2014with strategy, authenticity, and an executable plan.  <\/p><p> <\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/evapintomartins\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span><br><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/eva-martins-93b436211\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4f07fa e-con-full e-flex e-con e-child\" data-id=\"a4f07fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e99c0a0 elementor-widget elementor-widget-image\" data-id=\"e99c0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1801\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_13.jpg\" class=\"attachment-full size-full wp-image-10587\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_13.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_13-600x901.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_13-200x300.jpg 200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_13-768x1153.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/06\/palco_collective_13-1023x1536.jpg 1023w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5496045 e-con-full e-flex e-con e-parent\" data-id=\"5496045\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8cc494 e-con-full e-flex e-con e-child\" data-id=\"e8cc494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ce208e e-con-full e-flex e-con e-child\" data-id=\"4ce208e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba960e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7ba960e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Why Did We Create Brand Start?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb60be elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5cb60be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many businesses start with enthusiasm, a good idea, and a desire to move forward. There is energy, motivation, and even talent to create something different. But what is often missing is what truly sustains a brand: strategic clarity.  <\/p><p> <\/p><p>Without this foundation, it is easy to enter a cycle of trial and error. The name changes, the communication changes, the positioning never seems quite right. You post on social media, create products or services, but something still doesn&#8217;t click. The brand exists, but it is not truly defined.   <\/p><p>When this happens, the market also fails to perceive its true value. And when value is not clear, comparison almost always happens based on price. <\/p><p> <\/p><p>Brand Start was born to help solve this problem from the beginning. It was designed for entrepreneurs, creators, and founders who know that a strong brand does not happen by chance. It is born from conscious decisions, a clear vision, and a structure that guides every step.  <\/p><p> <\/p><p>During this immersion, the goal is to stop, think strategically, and build the foundations that give direction to a brand. It is not just about communicating better, but about deeply understanding what makes the brand relevant, distinct, and memorable. <\/p><p> <\/p><p><strong>Because when there is clarity about who you are, for whom you exist, and what impact you want to create, all other decisions become simpler.<\/strong><\/p><p><strong>And that is exactly where a solid brand begins.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc51ea4 elementor-widget elementor-widget-button\" data-id=\"fc51ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/palcocollective.com\/en\/?add-to-cart=7452&#038;quantity=1&#038;e-redirect=https:\/\/palcocollective.com\/produto\/brand-start\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BUY TICKET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc1924f e-con-full e-flex e-con e-child\" data-id=\"fc1924f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a85601 elementor-widget elementor-widget-image\" data-id=\"7a85601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"884\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/07\/palco_collective_01.webp\" class=\"attachment-full size-full wp-image-10588\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/07\/palco_collective_01.webp 592w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/07\/palco_collective_01-201x300.webp 201w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a3103c e-con-full e-flex e-con e-parent\" data-id=\"3a3103c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c41a684 e-con-full e-flex e-con e-child\" data-id=\"c41a684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7ef32 elementor-widget elementor-widget-image\" data-id=\"7c7ef32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1661\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_02.webp\" class=\"attachment-full size-full wp-image-10569\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_02.webp 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_02-217x300.webp 217w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_02-768x1063.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_02-1110x1536.webp 1110w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_02-600x831.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c57225e e-con-full e-flex e-con e-child\" data-id=\"c57225e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32ac63e e-con-full e-flex e-con e-child\" data-id=\"32ac63e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7e51f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6b7e51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Immersion Location<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d5c33 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"99d5c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PALCO COLLECTIVE<\/strong><br><a href=\"https:\/\/www.google.com\/maps\/dir\/\/PALCO+COLLECTIVE,+R.+de+Santa+Margarida+n+%C2%BA217,+4710-306+Braga\/@41.5442681,-8.3855327,3436m\/data=!3m1!1e3!4m8!4m7!1m0!1m5!1m1!1s0xd24ffc58ab92127:0xac6559a170844cb3!2m2!1d-8.4169568!2d41.552915?entry=ttu&amp;g_ep=EgoyMDI2MDMwNS4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\" rel=\"noopener\">Rua de Santa Margarida n\u00ba217<\/a><br>4710-306 \u2013 Braga, Portugal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6fe793 elementor-widget elementor-widget-spacer\" data-id=\"a6fe793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be8bfc elementor-widget elementor-widget-image\" data-id=\"7be8bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1795\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_A0.webp\" class=\"attachment-full size-full wp-image-10570\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_A0.webp 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_A0-201x300.webp 201w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_A0-768x1149.webp 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_A0-1027x1536.webp 1027w, https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/pALCO_LOCATION_A0-600x898.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92ab8e4 e-flex e-con-boxed e-con e-parent\" data-id=\"92ab8e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532282e elementor-widget elementor-widget-heading\" data-id=\"532282e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The opinion of those who have already lived this experience!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67af921 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"67af921\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;3&quot;,&quot;slides_per_view_mobile&quot;:&quot;2&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-05-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"67af921\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1NzMsInVybCI6Imh0dHBzOlwvXC9wYWxjb2NvbGxlY3RpdmUuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGVzdGVtdW5ob3MtMDUtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjY3YWY5MjEifQ%3D%3D\" data-elementor-lightbox-video=\"https:\/\/player.vimeo.com\/video\/1172166712?autoplay=1&amp;rel=0&amp;controls=0#t=\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"testemunhos-05\" style=\"background-image: url(&#039;https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-05-scaled.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-03-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"67af921\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1NzUsInVybCI6Imh0dHBzOlwvXC9wYWxjb2NvbGxlY3RpdmUuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGVzdGVtdW5ob3MtMDMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjY3YWY5MjEifQ%3D%3D\" data-elementor-lightbox-video=\"https:\/\/player.vimeo.com\/video\/1172167014?autoplay=1&amp;rel=0&amp;controls=0#t=\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"testemunhos-03\" style=\"background-image: url(&#039;https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-03-scaled.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-04-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"67af921\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1NzIsInVybCI6Imh0dHBzOlwvXC9wYWxjb2NvbGxlY3RpdmUuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGVzdGVtdW5ob3MtMDQtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjY3YWY5MjEifQ%3D%3D\" data-elementor-lightbox-video=\"https:\/\/player.vimeo.com\/video\/1172166852?autoplay=1&amp;rel=0&amp;controls=0#t=\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"testemunhos-04\" style=\"background-image: url(&#039;https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-04-scaled.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-02-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"67af921\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1NzEsInVybCI6Imh0dHBzOlwvXC9wYWxjb2NvbGxlY3RpdmUuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGVzdGVtdW5ob3MtMDItc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjY3YWY5MjEifQ%3D%3D\" data-elementor-lightbox-video=\"https:\/\/player.vimeo.com\/video\/1172166927?autoplay=1&amp;rel=0&amp;controls=0#t=\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"testemunhos-02\" style=\"background-image: url(&#039;https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-02-scaled.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-01-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"67af921\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1NzQsInVybCI6Imh0dHBzOlwvXC9wYWxjb2NvbGxlY3RpdmUuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvdGVzdGVtdW5ob3MtMDEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjY3YWY5MjEifQ%3D%3D\" data-elementor-lightbox-video=\"https:\/\/player.vimeo.com\/video\/1172166652?autoplay=1&amp;rel=0&amp;controls=0#t=\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"testemunhos-01\" style=\"background-image: url(&#039;https:\/\/palcocollective.com\/wp-content\/uploads\/2026\/03\/testemunhos-01-scaled.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t<span class=\"elementor-screen-only\">Play<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157da1d elementor-widget elementor-widget-eael-testimonial\" data-id=\"157da1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div id=\"eael-testimonial-157da1d\" class=\"eael-testimonial-item clearfix  default-style\">\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"eael-testimonial-content\">\n\t\t\t\t<div class=\"eael-testimonial-text\"><p>It was great to participate in the Brand Start program by Palco Collective, to have the opportunity to meet young entrepreneurs, learn from people like Patr\u00edcia and Eva who have unique experience, and also from people who started their businesses from scratch and are success stories today. I highly recommend it!! <\/p><\/div><p class=\"eael-testimonial-user\">In\u00eas MGA<\/p><p class=\"eael-testimonial-user-company\">Atlanta Mocassin<\/p>\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e8742 elementor-widget elementor-widget-eael-testimonial\" data-id=\"e9e8742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div id=\"eael-testimonial-e9e8742\" class=\"eael-testimonial-item clearfix  default-style\">\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"eael-testimonial-content\">\n\t\t\t\t<div class=\"eael-testimonial-text\"><p>Palco is much more than a company!<br>Patr\u00edcia and Eva are people who have a distinct vision of what a brand is, the beauty of things, and how to work in a network. They are also very accessible, which helps when you don&#8217;t know anything about the subject! <br>The first experience I had with Palco was when we did a ceramics workshop with our company, Atelier Claro, at their invitation, in their space which, by the way, is very beautiful! It was a success! <br>The second experience was in a different context; I attended the Branding training. It was spectacular; we learned many things that we put into practice immediately&#8230; But what I find most interesting is the ability Patr\u00edcia and Eva have to deconstruct complex concepts, making the information accessible to everyone.<br>After these two contacts, we became partners and since then, we have repeated workshops and training sessions, and they are always very relevant.<br>What I would like to make clear is that at Palco, nothing is left to chance. Whether it&#8217;s the workshops or the training sessions, there is attention to detail and a care to ensure that the time people spend traveling to Palco is worth it!   <br>In my opinion, this is what differentiates them from other brands. I know that when I go to Palco, I leave with more knowledge, an enriching experience, and always happier! <\/p><\/div><p class=\"eael-testimonial-user\">Maria Silva<\/p>\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70bf0ab elementor-widget elementor-widget-eael-testimonial\" data-id=\"70bf0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div id=\"eael-testimonial-70bf0ab\" class=\"eael-testimonial-item clearfix  default-style\">\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"eael-testimonial-content\">\n\t\t\t\t<div class=\"eael-testimonial-text\"><p>Palco Collective is much more than a company; it is an experience. From the first training I attended (Brand Start), through incredible workshops like the ceramics one and the most recent one with Andr\u00e9 Carvalhal, I feel that every moment spent at Palco has transformed me in some way. The lightness with which they transmit knowledge, the unfiltered sharing, the transparency, and the way they inspire us&#8230; all of this is so rare.<br>Palco brings together people from various fields, which ends up opening our minds and expanding the way we think. Every meeting is a breath of creative freedom, motivation, and the will to make things happen. And that is exactly what they tell us: &#8220;Go there and do it!&#8221; a simple phrase, but with immense power, that remains engraved in the soul.<br>Patr\u00edcia and Eva are two incredible, welcoming, generous professionals, passionate about what they do. They are truly present and ready to help guide ideas, brands, and people, whether at a beginning or a new start.<br>Palco moved me, both personally and professionally. It gives us ideas, support, encouragement, and strength. THANK YOU SO MUCH!! \ud83e\udd70     <\/p><\/div><p class=\"eael-testimonial-user\">Maria Costa<\/p>\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae54cfb elementor-widget elementor-widget-eael-testimonial\" data-id=\"ae54cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div id=\"eael-testimonial-ae54cfb\" class=\"eael-testimonial-item clearfix  default-style\">\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"eael-testimonial-content\">\n\t\t\t\t<div class=\"eael-testimonial-text\"><p>The &#8220;Brand Start&#8221; training at Palco provided me with an incredibly enriching and rewarding experience, offering many insights and questions about the creation of my brand\/company.<br>Palco guided us through the entire process of brand building, from creating the brand story and developing the DNA to brand voice and the fiscal framework.<br>The training did not focus only on the theoretical aspects of the brand but also emphasized the importance of authenticity and purpose-driven branding. By addressing topics such as brand values, mission, and brand positioning, the program prompted us to have a deeper appreciation for the role of ethics and authenticity in building strong brands that resonate with the customer on a deep, emotional level.<br>One of the most enriching aspects of the training was undoubtedly the participation of various guests who shared their experiences and the challenges they faced and face today with their brands.<br>The guests chosen from various backgrounds provided us with invaluable context and brought us several effective strategies to drive business growth and some strategies they used to promote meaningful connections with their customers.<br>This &#8220;hands-on&#8221; nature of the training facilitated rich discussions and exchanges among participants. It was inspiring to witness different perspectives and the challenges each participant faced in creating their brand.<br>Overall, the &#8220;Brand Start&#8221; training exceeded my expectations, providing me with a comprehensive foundation in branding and inspiring a passion for the creative art.<br>The skills and insights gained in this training have undoubtedly enriched me professionally, making me question and position myself in a more targeted way for my Core Business.<br>Thank you very much, Palco!  <\/p><\/div><p class=\"eael-testimonial-user\">Sara Janela<\/p><p class=\"eael-testimonial-user-company\">Maison s<\/p>\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74364ef elementor-widget elementor-widget-eael-testimonial\" data-id=\"74364ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div id=\"eael-testimonial-74364ef\" class=\"eael-testimonial-item clearfix  default-style\">\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"eael-testimonial-content\">\n\t\t\t\t<div class=\"eael-testimonial-text\"><p>Yesterday I completed the Brand Start training by PALCO, marked by the insights shared by Patr\u00edcia Silv\u00e9rio and Eva and by the stories of the brands and people they invited to be present in each session.<br>I increasingly believe that we only stand to gain (personally and professionally) when we have the generosity to share a bit of ourselves with others\u2014we all have something to learn and to teach in these exchanges\u2014and it is so magical when this synergy happens.<br>I finish inspired and eager to get my hands dirty, to &#8220;go there and do it!&#8221; The path is not easy, but it can be better with the right people by our side. Thank you to everyone who was part of this edition, I leave much richer!  <\/p><\/div><p class=\"eael-testimonial-user\">Angela Ferreira<\/p>\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ab0e8 elementor-widget elementor-widget-eael-testimonial\" data-id=\"28ab0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div id=\"eael-testimonial-28ab0e8\" class=\"eael-testimonial-item clearfix  default-style\">\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"eael-testimonial-content\">\n\t\t\t\t<div class=\"eael-testimonial-text\"><p>Yesterday, I wrapped up the final day of training at the inspiring PALCO venue, where I had the privilege of meeting not only incredible people but also visionary entrepreneurs. It was a rewarding day, filled with valuable insights and enriching lessons during the BRAND START training program on Digital Marketing. I want to express my sincere gratitude for this enriching experience. The knowledge I\u2019ve gained will certainly be cherished throughout my career.    Thank you for this opportunity!!! <\/p><\/div><p class=\"eael-testimonial-user\">Raissa Maritan<\/p>\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The immersion for those who want to restructure their business or create a brand with strategy, identity, and impact. Creating a brand is not just about designing a logo.It is about defining what the brand represents, for whom it exists, and why it should be chosen in the market. Brand Start is an immersive training [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10567","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Start<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palcocollective.com\/en\/brand-start\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Start\" \/>\n<meta property=\"og:description\" content=\"The immersion for those who want to restructure their business or create a brand with strategy, identity, and impact. 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