{"id":10802,"date":"2025-02-13T14:39:06","date_gmt":"2025-02-13T14:39:06","guid":{"rendered":"https:\/\/palcocollective.com\/ana-morais\/"},"modified":"2026-03-27T12:03:25","modified_gmt":"2026-03-27T12:03:25","slug":"ana-morais","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/ana-morais\/","title":{"rendered":"Ana Morais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10802\" class=\"elementor elementor-10802 elementor-6575\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1747ba e-con-full e-flex e-con e-parent\" data-id=\"a1747ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4539bbc e-con-full e-flex e-con e-child\" data-id=\"4539bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5042c2 e-con-full e-flex e-con e-child\" data-id=\"f5042c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27fe54e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"27fe54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PALCO is a creative studio specialized in creating experiences that tell impactful stories.<br>With an innovative and strategic approach, we help brands stand out, remain relevant, and establish authentic connections with their audiences. Our space hosts a series of initiatives, including <a href=\"https:\/\/palcocollective.com\/en\/espaco-palco\/\"><span style=\"text-decoration: underline;\">Showcase for Brands,<\/span><\/a> dedicated to the activation of emerging brands. We also promote <a href=\"https:\/\/palcocollective.com\/en\/its-for-tomorrow\/\"><span style=\"text-decoration: underline;\">\u201c\u00c9 Pra Amanh\u00e3\u201d<\/span><\/a>, a segment that gives a voice to creative and inspiring people.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7022c e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"4f7022c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c663c8b e-con-full e-flex e-con e-parent\" data-id=\"c663c8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd12e7d e-con-full e-flex e-con e-child\" data-id=\"dd12e7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48fd345 elementor-widget elementor-widget-image\" data-id=\"48fd345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_01.webp\" class=\"attachment-full size-full wp-image-10803\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_01.webp 1080w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_01-600x750.webp 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_01-240x300.webp 240w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_01-768x960.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-015ba4d e-con-full e-flex e-con e-child\" data-id=\"015ba4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3c72d elementor-widget elementor-widget-heading\" data-id=\"4e3c72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ana Morais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6175d1 elementor-widget elementor-widget-post-info\" data-id=\"d6175d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d2a4712 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Branding<\/span>, <span class=\"elementor-post-info__terms-list-item\">portfolio<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategy<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bc8ac elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"29bc8ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>REBRANDING<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be789d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5be789d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/ana_morais\/\" target=\"_blank\" rel=\"noopener\">Ana Morais<\/a><\/span> is an artist with a strong digital presence, distinguished by the creativity, simplicity, and versatility of the DIY projects and art pieces she creates. Her positioning is marked not only by her artistic vision, but also by her lifestyle and passion for the world of decoration. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17172ff e-con-full e-flex e-con e-parent\" data-id=\"17172ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8d57b8 e-con-full e-flex e-con e-child\" data-id=\"f8d57b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d5694 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"42d5694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A LOGO AS A SIGNATURE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ad5ab elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"68ad5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our mission was to recognize Ana Morais&#8217;s admirable story and position her brand through a new visual language that reflects her essence and artistic expressiveness.<\/p><p>For Palco, this was a special project, as we have followed Ana&#8217;s journey since the beginning of her digital presence. This in-depth knowledge of her professional trajectory facilitated the creative process of repositioning her personal brand. One of the main issues to resolve was the perception of her identity: <strong><em>Should she be seen as a brand or as an artist?<\/em><\/strong>  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-751637e e-con-full e-flex e-con e-child\" data-id=\"751637e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d73f40 elementor-widget elementor-widget-image\" data-id=\"0d73f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_palco_01.webp\" class=\"attachment-full size-full wp-image-10806\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_palco_01.webp 1080w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_palco_01-600x750.webp 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_palco_01-240x300.webp 240w, https:\/\/palcocollective.com\/wp-content\/uploads\/2025\/02\/ana_morais_palco_01-768x960.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b513dc2 e-con-full e-flex e-con e-parent\" data-id=\"b513dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00c8b63 e-con-full e-flex e-con e-child\" data-id=\"00c8b63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fddedd9 elementor-widget elementor-widget-html\" data-id=\"fddedd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CsmSdXWxRe8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CsmSdXWxRe8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 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transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CsmSdXWxRe8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Ana Morais (@ana_morais)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064ece6 e-con-full e-flex e-con e-child\" data-id=\"064ece6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df0c682 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"df0c682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In this project we developed:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1655cd3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1655cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"728\" data-end=\"775\">Definition of the brand&#8217;s values and purpose;<\/li><li data-start=\"776\" data-end=\"829\">Construction of the artist&#8217;s manifesto and story;<\/li><li data-start=\"830\" data-end=\"893\">Creation of a personality with a consistent tone of voice;<\/li><li data-start=\"894\" data-end=\"957\">Development of an experience that goes beyond the product;<\/li><li data-start=\"958\" data-end=\"1018\">Definition of the personal brand&#8217;s positioning in the market;<\/li><li data-start=\"1019\" data-end=\"1088\">Creation of emotional connections with the target audience and community;<\/li><li data-start=\"1089\" data-end=\"1167\">Establishment of consistency across all touchpoints with the audience;<\/li><li data-start=\"1168\" data-end=\"1224\">Identification and communication of the brand&#8217;s differentiator;<\/li><li data-start=\"1225\" data-end=\"1300\">Development of the visual positioning of the personal brand and product.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10335c5 e-con-full e-flex e-con e-parent\" data-id=\"10335c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9806ca e-con-full e-flex e-con e-child\" data-id=\"f9806ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b05d7 elementor-widget elementor-widget-image\" data-id=\"a2b05d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" 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