{"id":10874,"date":"2024-02-12T11:33:07","date_gmt":"2024-02-12T11:33:07","guid":{"rendered":"https:\/\/palcocollective.com\/north-building\/"},"modified":"2026-03-27T12:08:23","modified_gmt":"2026-03-27T12:08:23","slug":"north-building","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/north-building\/","title":{"rendered":"North Building"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10874\" class=\"elementor elementor-10874 elementor-5555\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2aad3e e-con-full e-flex e-con e-parent\" data-id=\"d2aad3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-95f483d e-con-full e-flex e-con e-child\" data-id=\"95f483d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea9e49f e-con-full e-flex e-con e-child\" data-id=\"ea9e49f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df3443 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6df3443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PALCO is a creative studio specialized in creating experiences that tell impactful stories.<br>With an innovative and strategic approach, we help brands stand out, remain relevant, and establish authentic connections with their audiences. Our space hosts a series of initiatives, including <a href=\"https:\/\/palcocollective.com\/en\/espaco-palco\/\"><span style=\"text-decoration: underline;\">Showcase for Brands,<\/span><\/a> dedicated to the activation of emerging brands. We also promote <a href=\"https:\/\/palcocollective.com\/en\/its-for-tomorrow\/\"><span style=\"text-decoration: underline;\">\u201c\u00c9 Pra Amanh\u00e3\u201d<\/span><\/a>, a segment that gives a voice to creative and inspiring people.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647879b e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"647879b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d6359b e-con-full e-flex e-con e-parent\" data-id=\"6d6359b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6cb1be e-con-full e-flex e-con e-child\" data-id=\"d6cb1be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d0496 elementor-widget elementor-widget-image\" data-id=\"d4d0496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_04.jpg\" class=\"attachment-full size-full wp-image-10879\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_04.jpg 800w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_04-600x900.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_04-200x300.jpg 200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_04-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e56f9c5 e-con-full e-flex e-con e-child\" data-id=\"e56f9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be7777 elementor-widget elementor-widget-heading\" data-id=\"4be7777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">North Building<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe90b2 elementor-widget elementor-widget-post-info\" data-id=\"8fe90b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d2a4712 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Branding<\/span>, <span class=\"elementor-post-info__terms-list-item\">Content Creation<\/span>, <span class=\"elementor-post-info__terms-list-item\">Graphic and Digital Design<\/span>, <span class=\"elementor-post-info__terms-list-item\">portfolio<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategy<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9e5fb elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2a9e5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>BRANDING<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f6144 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"81f6144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The NORTH BUILDING project was a radical change, as there was also a need to create a name for this company. The company&#8217;s legal name was also its commercial name. For business strategy reasons, there was a name change which, combined with the new contemporary image, positions this business as a young and dynamic company.  <\/p><p>The transformation began with a session with the client aimed at understanding strategic needs, vision, and expectations. We conducted an analysis of similar businesses to understand how these companies behave digitally. Once this benchmarking process was completed, we moved on to the construction phase of the commercial brand for this industrial business.  <\/p><p>The NORTH BUILDING naming was inspired by the company&#8217;s operations, which primarily take place in the North of Portugal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebcbb93 e-con-full e-flex e-con e-parent\" data-id=\"ebcbb93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12411c1 e-con-full e-flex e-con e-child\" data-id=\"12411c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d44822 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d44822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PROJECT DESCRIPTIVE MEMORY:<\/strong><\/p><p>The logo was created using the BREVIER font, developed by Riccardo Olocco. BREVIER is a compact sans-serif typeface that stands out for its simplicity and rhythm. When creating the logo, the font was slightly modified to provide a strong and structural identity. In the logo icon, the intention was to relax the image of an &#8220;N&#8221; and represent &#8220;construction&#8221; through the angles and foundations within itself. This representation conveys the idea of solidity and reliability, fundamental characteristics of the brand identity. Overall, the logo presents a minimalist and modern aesthetic.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a07be63 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a07be63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>COLOR:<\/strong><br>Colors are fundamental elements in building a strong and coherent visual identity for a brand.<br>In addition to attracting customer attention, colors also have the ability to convey sensations and emotions, which can stimulate people in different ways. For the NORTH BUILDING brand logo, a cool and sober palette was selected, which translates the idea of construction in a generic and efficient way, while also conveying an image of reliability and solidity\u2014essential factors for a company in the construction sector. One of the colors chosen for the logo was concrete, which strictly fulfills the business message, the idea of construction and resistance, while reinforcing the image of credibility and solidity that the brand wishes to convey.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa24019 elementor-widget elementor-widget-image\" data-id=\"aa24019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"907\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_02.jpg\" class=\"attachment-full size-full wp-image-10881\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_02.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_02-600x454.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_02-300x227.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_02-768x580.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c59188 e-con-full e-flex e-con e-child\" data-id=\"3c59188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc57ea elementor-widget elementor-widget-image\" data-id=\"adc57ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_07.jpg\" class=\"attachment-full size-full wp-image-10876\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_07.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_07-600x450.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_07-300x225.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_07-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d16da elementor-widget elementor-widget-image\" data-id=\"b0d16da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_05.jpg\" class=\"attachment-full size-full wp-image-10878\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_05.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_05-600x450.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_05-300x225.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_05-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f13f401 e-con-full e-flex e-con e-parent\" data-id=\"f13f401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1064f72 e-con-full e-flex e-con e-child\" data-id=\"1064f72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7c6d8 elementor-widget elementor-widget-image\" data-id=\"bc7c6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_03.jpg\" class=\"attachment-full size-full wp-image-10880\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_03.jpg 800w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_03-600x900.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_03-200x300.jpg 200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2024\/07\/northbuilding_03-768x1152.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430e30b e-con-full e-flex e-con e-child\" data-id=\"430e30b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6afffc2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6afffc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WEBSITE:<br><\/strong>In this project, a website inspired by the Brand Identity was also developed, with the purpose of portraying the North Building&#8217;s imagery.<\/p><p>We know that personal branding is fundamental in the era of brands and business. Co-Founder Luis Pinto is the face of North Building, and a short photo shoot was conducted to capture his image in accordance with the business positioning. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef60b2c elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ef60b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/northbuilding.pt\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">view site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8004df7 elementor-widget elementor-widget-html\" data-id=\"8004df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7Tx2V-oFh0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C7Tx2V-oFh0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 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Content<\/p>\n","protected":false},"author":1,"featured_media":10875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,79,80,76,78],"tags":[],"class_list":["post-10874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-creation","category-graphic-and-digital-design","category-portfolio","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WORK | North Building<\/title>\n<meta name=\"description\" content=\"The NORTH BUILDING project was a radical change, as there was also a need to create a name for this company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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