{"id":10907,"date":"2023-07-23T16:05:09","date_gmt":"2023-07-23T16:05:09","guid":{"rendered":"https:\/\/palcocollective.com\/where-to-now\/"},"modified":"2026-03-31T11:08:49","modified_gmt":"2026-03-31T11:08:49","slug":"where-to-now","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/where-to-now\/","title":{"rendered":"Where to now?"},"content":{"rendered":"\t\t
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PALCO is a creative studio specialized in creating experiences that tell impactful stories.
With an innovative and strategic approach, we help brands stand out, remain relevant, and establish authentic connections with their audiences. Our space hosts a series of initiatives, including Showcase for Brands,<\/span><\/a> dedicated to the activation of emerging brands. We also promote \u201c\u00c9 Pra Amanh\u00e3\u201d<\/span><\/a>, a segment that gives a voice to creative and inspiring people. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Where to now?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\tContent Creation<\/span>, Events<\/span>, Graphic and Digital Design<\/span>, portfolio<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    WHERE TO NOW?<\/strong> is the creative concept we developed for Trimalhas’ new Fall Winter 24\/25 collection. This project was born from a strategic reflection on the relationship between Artificial Intelligence and human creativity, exploring how these two universes intersect, challenge, and mutually influence fashion, art, and contemporary culture. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    The entire concept was conceived, structured, and developed with the aim of building a coherent and distinctive narrative for the collection. Every idea, visual language, and creative element was intentionally designed to translate this conceptual universe, transforming it into a concrete expression of Trimalhas’ identity and vision. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    As a starting point, we used the Midjourney<\/strong> platform as a creative tool to develop images under our creative direction. These visual compositions were created to interpret Trimalhas’ vision of different cities and the cultural universes that define them. Rather than representing places literally, we sought to translate concepts, atmospheres, and identities, building a visual imagery capable of giving the collection depth and singularity. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\tBased on this thinking, we developed the collection’s different worlds, designed to materialize various perspectives on lifestyle, innovation, aesthetic sensitivity, and contemporary positioning. Each proposal was created to reflect a specific vision of the present and future of fashion, making knitwear a vehicle for cultural, creative, and conceptual expression. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \"where<\/figure><\/div>
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