{"id":11309,"date":"2023-03-16T16:00:44","date_gmt":"2023-03-16T16:00:44","guid":{"rendered":"https:\/\/palcocollective.com\/what-makes-a-bad-project\/"},"modified":"2026-04-02T17:08:09","modified_gmt":"2026-04-02T17:08:09","slug":"what-makes-a-bad-project","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/what-makes-a-bad-project\/","title":{"rendered":"What makes a bad project?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11309\" class=\"elementor elementor-11309 elementor-4881\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12a3b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12a3b7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16bb56\" data-id=\"d16bb56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dab372d elementor-widget elementor-widget-video\" data-id=\"dab372d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/808745916?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668b994 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"668b994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working with brands and companies has made me observe the impulsive behavior of many clients who come to us. It\u2019s important to realize that having a good business idea alone isn\u2019t enough. I encounter many entrepreneurs who think their online store will easily launch, grow, turn a profit, and become world-renowned very soon\u2014simply by investing capital in their products.<br>Don\u2019t be fooled by the illusory world of the internet. A business should be viewed as a system designed to generate profit and be self-sustaining. By this, I mean that a business must generate enough revenue to cover all fixed and variable expenses, while always keeping in mind the ongoing investments needed to increase brand\/business visibility and grow with a clear vision.<br>Many business owners or entrepreneurs forget a small but important detail: every business must have a business plan that should be reviewed and updated every year. A business without vision and strategy is a hobby that ultimately fizzles out. Many brands and companies that contact us start with social media without first building the most important thing:      <\/p><ul><li>Who are you? What&#8217;s your story? <\/li><li>What is the purpose of your product or service?<\/li><li>How do you want to be perceived?<\/li><li>What is your organizational culture?<\/li><li>What values define you?<\/li><li>What is your business\u2019s identity? Is it consistent? <\/li><\/ul><p>Well\u2026 I\u2019ll leave it at that for now.<\/p><div>Remember that your mission as an entrepreneur is to generate wealth both as an employer and as an asset.<br>I would like to point out that organizational culture is a key factor when it comes to the internal health of your business. Creating good working conditions, a positive atmosphere, and comfort means building a legacy in which your employees are proud to be part of the team. A sense of leadership makes all the difference in how you interact with your employees, your business partners, and your customers.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfebe7 elementor-widget elementor-widget-heading\" data-id=\"6cfebe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A bad project is:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d71395 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9d71395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>When you start a business and have no experience in the field, seek out training in the industry you want to operate in. Look for mentors in the various areas that form the foundation of your business. For example, throughout my career, I\u2019ve sought to partner with people who have helped me in the areas of management, accounting, human resources, agency owners, consultants, and other creative professionals. We should surround ourselves with the best professionals and the best people.    <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a4fad elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b5a4fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Partners? They have to add value. A partner must be aligned with your values, vision, and dedication. If they don\u2019t add value, cut ties with those who aren\u2019t an asset.   <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da0246 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0da0246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Team: You must add value both in terms of performance and in terms of human values. ONE FOR ALL, ALL FOR ONE. One black sheep is enough to ruin a united team.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1494369 elementor-widget elementor-widget-image\" data-id=\"1494369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1001\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo.jpg\" class=\"attachment-full size-full wp-image-11307\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo.jpg 1500w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo-600x400.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo-300x200.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo-768x513.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo-1200x801.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo-1320x881.jpg 1320w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38c5d3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f38c5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Don\u2019t make the mistake of launching a project with a product or service without knowing your audience, your niche, or a business idea without a clear concept. At PALCO, we often encounter brands that know nothing about fashion, raw materials, management, or how to run their business. Restaurants open without a concept, with interiors that are completely out of sync with their audience, with sloppy service, and everything just goes wrong.   <strong>PROBLEMS CAUSE MORE PROBLEMS.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-583ce4d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"583ce4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Recognizing that it\u2019s a mistake and failing to seek or accept help. When you hire a team, you have to trust them and share your vision. Delegate and trust. Don\u2019t forget: an entrepreneur\u2019s job is to think about the business, not to work in the business. Your mission is to improve processes, set goals, create a strategic plan, develop people, and grow the business.     <strong>Who works there? THE COMPANY is shaping the future of business!<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2f2ec elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6b2f2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Finally: BE PERSISTENT. Do you know how many times I\u2019ve felt like giving up? How often I feel discouraged? How many problems I solve every day? A LOT. It\u2019s true. Being an entrepreneur means being persistent, strong, and persevering. The challenges are constant, the difficulties are many, and you have to know how to deal with constant rejection and still find a way to move forward. In fact, it\u2019s the greatest school of life. Then the results start to show, and being surrounded by good people makes it all worth it. Many people give up because, honestly, if it were easy, we\u2019d all be successful entrepreneurs.          <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467841e e-flex e-con-boxed e-con e-parent\" data-id=\"467841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc69c7 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0fc69c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1001\" height=\"1500\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo_2.jpg\" class=\"attachment-full size-full wp-image-11308\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo_2.jpg 1001w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo_2-600x899.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo_2-200x300.jpg 200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/03\/palco_artigo_2-768x1151.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb55ad6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb55ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to get off to the best start and need help growing your business, schedule a consultation with me so we can assess where your business stands right now. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/palcocollective.com\/en\/mentoring-consulting\/\">Book here.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb883b elementor-widget elementor-widget-spacer\" data-id=\"5cb883b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5b3cd elementor-author-box--layout-image-right elementor-author-box--align-right elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"cd5b3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/apatriciasilverio\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/team_palco_01-200x300.jpg\" alt=\"Picture of Patr\u00edcia Silv\u00e9rio\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/apatriciasilverio\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPatr\u00edcia Silv\u00e9rio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>the founder<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Working with brands and companies has made me notice the impulsive behavior of many of the customers who come to us.<\/p>\n","protected":false},"author":1,"featured_media":11308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[87,85],"tags":[],"class_list":["post-11309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-happenings","category-magazine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What makes a bad project?<\/title>\n<meta name=\"description\" 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