{"id":11634,"date":"2023-02-03T09:37:45","date_gmt":"2023-02-03T09:37:45","guid":{"rendered":"https:\/\/palcocollective.com\/begreh\/"},"modified":"2026-07-27T08:56:28","modified_gmt":"2026-07-27T08:56:28","slug":"begreh","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/begreh\/","title":{"rendered":"Begreh"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11634\" class=\"elementor elementor-11634 elementor-3950\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ce183 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"c0ce183\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d2fd5c\" data-id=\"6d2fd5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f31c9f9 elementor-widget elementor-widget-image\" data-id=\"f31c9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3.jpg\" class=\"attachment-full size-full wp-image-1193\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg3-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b0997f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b0997f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af8ed3\" data-id=\"4af8ed3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9185b54 elementor-widget elementor-widget-heading\" data-id=\"9185b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>begreh<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfae10f elementor-widget elementor-widget-text-editor\" data-id=\"cfae10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Begreh is a Portuguese fast-fashion clothing brand with brick-and-mortar stores in Guimar\u00e3es and Braga.<\/p><p style=\"font-weight: 400;\">Due to the PANDEMIC, the brand had to close its stores for an indefinite period, and its digital channel was its best bet.<\/p><p style=\"font-weight: 400;\">When BEGREH asked PALCO for help, an assessment was conducted to understand the brand\u2019s current situation and its goals for the digital channel.<\/p><p style=\"font-weight: 400;\">We quickly realized that we were facing an ambitious project. In the initial phase, the brand underwent a rebranding: we developed a new visual identity, created a logo, and devised a positioning strategy for the digital channel and the shopping experience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d53e6d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53e6d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ecbbc8\" data-id=\"6ecbbc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-450631f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"450631f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c594121\" data-id=\"c594121\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d852fa5 elementor-widget elementor-widget-text-editor\" data-id=\"d852fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><p style=\"font-weight: 400;\">The second phase focused on creating an online store and building a community. Influencer marketing played a key role in establishing the brand\u2019s credibility with its target audience and in growing the online community. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ed5d8c\" data-id=\"7ed5d8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d90d50f elementor-widget elementor-widget-image\" data-id=\"d90d50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg5.jpg\" class=\"attachment-full size-full wp-image-1195\" alt=\"\" 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elementor-element-8890565 elementor-widget elementor-widget-spacer\" data-id=\"8890565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fe22a elementor-widget elementor-widget-image\" data-id=\"28fe22a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7.jpg\" class=\"attachment-full size-full wp-image-1196\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg7-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-846660b elementor-widget elementor-widget-spacer\" data-id=\"846660b\" data-element_type=\"widget\" data-e-type=\"widget\" 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300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg8-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg8-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg8-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg8-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg8-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg8-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eebddf elementor-widget elementor-widget-spacer\" data-id=\"0eebddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8292f elementor-widget elementor-widget-spacer\" data-id=\"fd8292f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c099d elementor-widget elementor-widget-image\" data-id=\"59c099d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1.jpg\" class=\"attachment-full size-full wp-image-1207\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg1-1-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10dc768 elementor-widget elementor-widget-image\" data-id=\"10dc768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4.jpg\" class=\"attachment-full size-full wp-image-1194\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bg4-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Strategy, Brand Identity, Visual Identity, Web and App Design, Brand Activation, Photography, Video, Content Creation<\/p>\n","protected":false},"author":1,"featured_media":11635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,79,80,76,78],"tags":[],"class_list":["post-11634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-creation","category-graphic-and-digital-design","category-portfolio","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Begreh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palcocollective.com\/en\/begreh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Begreh\" \/>\n<meta property=\"og:description\" content=\"Brand Strategy, Brand Identity, Visual Identity, Web and App Design, Brand Activation, Photography, Video, Content Creation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/palcocollective.com\/en\/begreh\/\" \/>\n<meta property=\"og:site_name\" content=\"PALCO COLLECTIVE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Palcocollective\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-03T09:37:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T08:56:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2023\/02\/begreh_fundo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Palco Collective\" 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