{"id":11643,"date":"2023-02-09T17:13:12","date_gmt":"2023-02-09T17:13:12","guid":{"rendered":"https:\/\/palcocollective.com\/buzina\/"},"modified":"2026-07-27T12:19:10","modified_gmt":"2026-07-27T12:19:10","slug":"buzina","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/buzina\/","title":{"rendered":"Buzina"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

buzina<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Case Study<\/span><\/p>

Buzina<\/a><\/span> is a Portuguese brand founded by Vera Fernandes in March 2016. It has a unique identity where authenticity reigns supreme. The woman who wears Buzina <\/a>loves fashion, but above all, she loves herself. All pieces are one-size-fits-all, requiring a bit of creativity from the woman who wears them. Buzina is made, above all, for a woman with attitude!As she sensed the brand was growing, Vera reached out to PALCO because she felt the need to take the \u201cleap\u201d and start positioning the brand! After a brief analysis, we felt it had immense potential because it combined design, quality, and price\u2014three fundamental elements for a brand to succeed in its market. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Rebranding: A New Chapter<\/strong><\/p>

\u201c\u201cThe horn is loud.\u201d This was one of the phrases its creator emphasized. In this new image, we wanted not only to incorporate the warm tones that so effectively convey the human side and evoke emotions, but also to represent the horn in a non-linear, subtly perceptible way\u2014one that, in some way, remained true to the unique style of her creations! We created a logo and a monogram that work on any background and are effective when used in various shades. The main shade used for the brand was Terracotta, as this color captures the brand\u2019s essence! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Stationery and Packaging<\/strong>The business card is textured and pleasant to the touch, featuring the brand\u2019s warm color and information on the back. The labels, meanwhile, are made of textured cardstock with the same color and texture, and feature the website on the front. The back of the label may include the item\u2019s reference number and name, as well as its price in the case of a physical store. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Campaign Ver\u00f3nica & Vivian<\/strong><\/p>

The changes weren\u2019t limited to the logo. It was necessary to create a campaign for the new collection and build a visual and conceptual narrative that would define the brand and touch the hearts and minds of consumers. The goal was to link the collection\u2019s name with the location of the photo shoot. A quarry was chosen as the location because the elements of strength and courage were embodied in the stone and rock. The uniqueness of the \u201cVer\u00f3nica & Vivian\u201d<\/span> collection was also reflected in the individuality of each model. <\/p>

About the collection: Inspired by real women, their own identities, and their unique personalities, Ver\u00f3nica and Vivian is a collection that celebrates women, their inner strength, and their individuality. Buzina is a brand whose pieces adapt perfectly to every woman\u2014to her style, her daily wardrobe needs\u2014and this collection proves once again that it is a multifaceted brand, perfect for any occasion! <\/p>

<\/p>

Social Media<\/strong><\/p>

The brand\u2019s social media channels lacked a clear purpose; there was no carefully crafted content or storytelling. After the rebranding, we took over the management of social media and all content curation, as well as determining the type of messages to be posted, always in line with Vera\u2019s strategy and vision. <\/p>

All of the brand\u2019s visual content features a warm filter that evokes human warmth, emotions, and the best aspects of life. We combine images of the garments on models with close-ups of small details\u2014such as the fabrics used\u2014and sometimes focus on the faces of those wearing Buzina, since the people who wear its pieces are also part of this story. <\/span><\/p>

We combine all of this with behind-the-scenes details (about the manufacturing process) as well as inspiring quotes and phrases that reflect the brand\u2019s values.<\/p>

<\/p>

Marketing of Influence Applied to the Buzina Brand<\/strong><\/p>

Once the brand was positioned and had established a strong image, we presented a selection of bloggers and influencers we had contacted. The profiles of the women we selected had to align with Buzina\u2019s values and mission: women whose identities were authentic and unfiltered, so that all of the brand\u2019s fans and consumers would feel that everything was genuine. <\/p>

<\/p>

THE BOOM<\/strong><\/p>

Buzina<\/a> is a brand that\u2019s generating buzz, and more and more Buzina<\/a> consumers are starting to crave the brand! The sense of belonging (#BUZINAGIRLS)<\/a> is gaining momentum nationwide! The right partnerships and brand associations are strengthening its position in the market and in the minds of consumers! We\u2019ve reached the point where we hear:\u201cI know Buzina!\u201d \/ \u201cThat dress is BUZINA\u201d \/ \u201cI\u2019ve heard of the brand!\u201d <\/p>

All this \u201cBUZZ\u201d surrounding the brand has fueled its \u201chype,\u201d resulting in a rising market value for the brand!<\/p>

Now our strategy is starting to take off beyond our borders, and the best is yet to come!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand Strategy, Brand Identity, Visual Identity, Brand Activation, Photography, Video, Content Creation<\/p>\n","protected":false},"author":1,"featured_media":11644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,79,80,76,78],"tags":[],"class_list":["post-11643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-creation","category-graphic-and-digital-design","category-portfolio","category-strategy"],"yoast_head":"\nBuzina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palcocollective.com\/en\/buzina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buzina\" \/>\n<meta property=\"og:description\" content=\"Brand Strategy, Brand Identity, Visual Identity, Brand Activation, Photography, Video, Content Creation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/palcocollective.com\/en\/buzina\/\" \/>\n<meta property=\"og:site_name\" content=\"PALCO COLLECTIVE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Palcocollective\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T17:13:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T12:19:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2150\" \/>\n\t<meta property=\"og:image:height\" content=\"1392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Palco Collective\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Palco Collective\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/\"},\"author\":{\"name\":\"Palco Collective\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#\\\/schema\\\/person\\\/1fdc27fac49698510519592d2f87bfd9\"},\"headline\":\"Buzina\",\"datePublished\":\"2023-02-09T17:13:12+00:00\",\"dateModified\":\"2026-07-27T12:19:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/\"},\"wordCount\":771,\"publisher\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/palcocollective.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/bz3.jpg\",\"articleSection\":[\"Branding\",\"Content Creation\",\"Graphic and Digital Design\",\"portfolio\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/\",\"url\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/\",\"name\":\"Buzina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/palcocollective.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/bz3.jpg\",\"datePublished\":\"2023-02-09T17:13:12+00:00\",\"dateModified\":\"2026-07-27T12:19:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#primaryimage\",\"url\":\"https:\\\/\\\/palcocollective.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/bz3.jpg\",\"contentUrl\":\"https:\\\/\\\/palcocollective.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/bz3.jpg\",\"width\":2150,\"height\":1392},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/buzina\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buzina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/\",\"name\":\"PALCO COLLECTIVE\",\"description\":\"Est\u00fadio Criativo\",\"publisher\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#organization\",\"name\":\"Palco Collective\",\"url\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/palcocollective.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/logo_palco-1.svg\",\"contentUrl\":\"https:\\\/\\\/palcocollective.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/logo_palco-1.svg\",\"width\":300,\"height\":130.19999999999998863131622783839702606201171875,\"caption\":\"Palco Collective\"},\"image\":{\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Palcocollective\",\"https:\\\/\\\/www.instagram.com\\\/palcocollective\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/palcocollective\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/palcocollective.com\\\/en\\\/#\\\/schema\\\/person\\\/1fdc27fac49698510519592d2f87bfd9\",\"name\":\"Palco Collective\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9cfff4972489d9d9010cccd0af5931da8e32ecf35e1f97c3674c91716a988bd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9cfff4972489d9d9010cccd0af5931da8e32ecf35e1f97c3674c91716a988bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c9cfff4972489d9d9010cccd0af5931da8e32ecf35e1f97c3674c91716a988bd?s=96&d=mm&r=g\",\"caption\":\"Palco Collective\"},\"sameAs\":[\"http:\\\/\\\/palcocollective.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buzina","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/palcocollective.com\/en\/buzina\/","og_locale":"en_US","og_type":"article","og_title":"Buzina","og_description":"Brand Strategy, Brand Identity, Visual Identity, Brand Activation, Photography, Video, Content Creation","og_url":"https:\/\/palcocollective.com\/en\/buzina\/","og_site_name":"PALCO COLLECTIVE","article_publisher":"https:\/\/www.facebook.com\/Palcocollective","article_published_time":"2023-02-09T17:13:12+00:00","article_modified_time":"2026-07-27T12:19:10+00:00","og_image":[{"width":2150,"height":1392,"url":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg","type":"image\/jpeg"}],"author":"Palco Collective","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Palco Collective","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/palcocollective.com\/en\/buzina\/#article","isPartOf":{"@id":"https:\/\/palcocollective.com\/en\/buzina\/"},"author":{"name":"Palco Collective","@id":"https:\/\/palcocollective.com\/en\/#\/schema\/person\/1fdc27fac49698510519592d2f87bfd9"},"headline":"Buzina","datePublished":"2023-02-09T17:13:12+00:00","dateModified":"2026-07-27T12:19:10+00:00","mainEntityOfPage":{"@id":"https:\/\/palcocollective.com\/en\/buzina\/"},"wordCount":771,"publisher":{"@id":"https:\/\/palcocollective.com\/en\/#organization"},"image":{"@id":"https:\/\/palcocollective.com\/en\/buzina\/#primaryimage"},"thumbnailUrl":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg","articleSection":["Branding","Content Creation","Graphic and Digital Design","portfolio","Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/palcocollective.com\/en\/buzina\/","url":"https:\/\/palcocollective.com\/en\/buzina\/","name":"Buzina","isPartOf":{"@id":"https:\/\/palcocollective.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/palcocollective.com\/en\/buzina\/#primaryimage"},"image":{"@id":"https:\/\/palcocollective.com\/en\/buzina\/#primaryimage"},"thumbnailUrl":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg","datePublished":"2023-02-09T17:13:12+00:00","dateModified":"2026-07-27T12:19:10+00:00","breadcrumb":{"@id":"https:\/\/palcocollective.com\/en\/buzina\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/palcocollective.com\/en\/buzina\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/palcocollective.com\/en\/buzina\/#primaryimage","url":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg","contentUrl":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg","width":2150,"height":1392},{"@type":"BreadcrumbList","@id":"https:\/\/palcocollective.com\/en\/buzina\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/palcocollective.com\/en\/"},{"@type":"ListItem","position":2,"name":"Buzina"}]},{"@type":"WebSite","@id":"https:\/\/palcocollective.com\/en\/#website","url":"https:\/\/palcocollective.com\/en\/","name":"PALCO COLLECTIVE","description":"Est\u00fadio Criativo","publisher":{"@id":"https:\/\/palcocollective.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/palcocollective.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/palcocollective.com\/en\/#organization","name":"Palco Collective","url":"https:\/\/palcocollective.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/palcocollective.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/02\/logo_palco-1.svg","contentUrl":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/02\/logo_palco-1.svg","width":300,"height":130.19999999999998863131622783839702606201171875,"caption":"Palco Collective"},"image":{"@id":"https:\/\/palcocollective.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Palcocollective","https:\/\/www.instagram.com\/palcocollective\/","https:\/\/www.linkedin.com\/company\/palcocollective\/"]},{"@type":"Person","@id":"https:\/\/palcocollective.com\/en\/#\/schema\/person\/1fdc27fac49698510519592d2f87bfd9","name":"Palco Collective","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c9cfff4972489d9d9010cccd0af5931da8e32ecf35e1f97c3674c91716a988bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9cfff4972489d9d9010cccd0af5931da8e32ecf35e1f97c3674c91716a988bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9cfff4972489d9d9010cccd0af5931da8e32ecf35e1f97c3674c91716a988bd?s=96&d=mm&r=g","caption":"Palco Collective"},"sameAs":["http:\/\/palcocollective.com"]}]}},"jetpack_featured_media_url":"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/03\/bz3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/posts\/11643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/comments?post=11643"}],"version-history":[{"count":3,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/posts\/11643\/revisions"}],"predecessor-version":[{"id":11651,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/posts\/11643\/revisions\/11651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/media\/11644"}],"wp:attachment":[{"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/media?parent=11643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/categories?post=11643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/palcocollective.com\/en\/wp-json\/wp\/v2\/tags?post=11643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}