{"id":11666,"date":"2023-02-09T17:24:07","date_gmt":"2023-02-09T17:24:07","guid":{"rendered":"https:\/\/palcocollective.com\/o-filho-da-mae\/"},"modified":"2026-07-27T12:45:14","modified_gmt":"2026-07-27T12:45:14","slug":"o-filho-da-mae","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/o-filho-da-mae\/","title":{"rendered":"O Filho da M\u00e3e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11666\" class=\"elementor elementor-11666 elementor-4019\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de0a242 e-con-full e-flex e-con e-parent\" data-id=\"de0a242\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9663b73 e-con-full e-flex e-con e-child\" data-id=\"9663b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89828b8 elementor-widget elementor-widget-image\" data-id=\"89828b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06.jpg\" class=\"attachment-full size-full wp-image-11668\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_06-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69453ae e-flex e-con-boxed e-con e-parent\" data-id=\"69453ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a415968 e-con-full e-flex e-con e-child\" data-id=\"a415968\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f015f4 elementor-widget elementor-widget-heading\" data-id=\"6f015f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>o filho da m\u00e3e<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cfb92a elementor-widget elementor-widget-text-editor\" data-id=\"9cfb92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.instagram.com\/euricosilva29\/\" target=\"_blank\" rel=\"noopener\">Eurico <\/a>approached PALCO to develop his first project in the restaurant industry. When he came to us, Eurico already had a clear vision of the concept he wanted for his restaurant. The name was inspired by his mother and the most difficult period of his life, when he discovered he had a serious illness. Thus, <a href=\"https:\/\/www.instagram.com\/o_filhodamae\/\" target=\"_blank\" rel=\"noopener\">FILHO DA M\u00c3E<\/a> was born\u2014a concept that aims to turn traditional cuisine on its head.   <\/p><p>PALCO developed the brand\u2019s entire brand identity, stationery, and packaging. The <a href=\"https:\/\/www.instagram.com\/o_filhodamae\/\" target=\"_blank\" rel=\"noopener\">FILHO DA M\u00c3E<\/a> logo is one of the city\u2019s most iconic! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b8ee17 e-flex e-con-boxed e-con e-parent\" data-id=\"4b8ee17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9a2f23 e-con-full e-flex e-con e-child\" data-id=\"c9a2f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3028e96 elementor-widget elementor-widget-image\" data-id=\"3028e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02.jpg\" class=\"attachment-full size-full wp-image-11667\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_02-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1793cfd elementor-widget elementor-widget-spacer\" data-id=\"1793cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20747c elementor-widget elementor-widget-image\" data-id=\"c20747c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04.jpg\" class=\"attachment-full size-full wp-image-11669\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_04-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b54eb9 elementor-widget elementor-widget-spacer\" data-id=\"1b54eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c858d82 elementor-widget elementor-widget-image\" data-id=\"c858d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05.jpg\" class=\"attachment-full size-full wp-image-11670\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/o-filho-da-mae_-palco_05-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand identity, Identidade Visual, Estrat\u00e9gia de Marca<\/p>\n","protected":false},"author":1,"featured_media":11667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,79,80,76,78],"tags":[],"class_list":["post-11666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-creation","category-graphic-and-digital-design","category-portfolio","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O Filho da M\u00e3e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palcocollective.com\/en\/o-filho-da-mae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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