{"id":11703,"date":"2023-02-10T16:28:52","date_gmt":"2023-02-10T16:28:52","guid":{"rendered":"https:\/\/palcocollective.com\/ao-leu\/"},"modified":"2026-07-27T12:55:03","modified_gmt":"2026-07-27T12:55:03","slug":"ao-leu","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/ao-leu\/","title":{"rendered":"Ao L\u00e9u"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11703\" class=\"elementor elementor-11703 elementor-4034\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-958fadb e-con-full e-flex e-con e-parent\" data-id=\"958fadb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfaf6fe elementor-widget elementor-widget-video\" data-id=\"bfaf6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/705335077?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99eedf e-flex e-con-boxed e-con e-parent\" data-id=\"e99eedf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea79e9e e-con-full e-flex e-con e-child\" data-id=\"ea79e9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81f4bb elementor-widget elementor-widget-heading\" data-id=\"d81f4bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>ao l\u00e9u<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9fa23 elementor-widget elementor-widget-text-editor\" data-id=\"2a9fa23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">In\u00eas Silva founded a bikini brand in 2017 called NEGUIN. In October 2020, In\u00eas contacted us because she wanted to rebrand the company. We began by conducting an analysis to understand what had motivated her to create the brand, and we quickly realized that this project had a very beautiful personal purpose. The name \u201cNEGUIN\u201d had no specific meaning, nor did the brand\u2019s image. In\u00eas didn\u2019t identify with the brand name, so we conducted research, created personas, and helped In\u00eas define her purpose for the brand.    <\/p><p style=\"font-weight: 400;\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a84cc0b e-flex e-con-boxed e-con e-parent\" data-id=\"a84cc0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b98033 e-con-full e-flex e-con e-child\" data-id=\"1b98033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8790706 e-con-full e-flex e-con e-child\" data-id=\"8790706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2fde67 e-con-full e-flex e-con e-child\" data-id=\"a2fde67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4462b8 elementor-widget elementor-widget-text-editor\" data-id=\"e4462b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This project was born out of In\u00eas\u2019s dream; she has always been connected to water and was a competitive athlete until she was 18. Swimsuits and bikinis have always been In\u00eas\u2019s world. Every week, In\u00eas would treat herself to a new piece, as these were the statement pieces of her wardrobe. The beach, heat, salt water, summer, sun, sand, and the sea\u2014these are what she loves most, and what make In\u00eas happy. This is her favorite season of the year, so any business she started had to be connected to these elements.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddd5393 e-con-full e-flex e-con e-child\" data-id=\"ddd5393\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92b6035 elementor-widget elementor-widget-image\" data-id=\"92b6035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09.jpg\" class=\"attachment-full size-full wp-image-11705\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_09-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9eba4 elementor-widget elementor-widget-spacer\" data-id=\"6e9eba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cebdbc6 e-con-full e-flex e-con e-child\" data-id=\"cebdbc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a29bc7 e-con-full e-flex e-con e-child\" data-id=\"9a29bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec4d39 elementor-widget elementor-widget-image\" data-id=\"9ec4d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06.jpg\" class=\"attachment-full size-full wp-image-11706\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_06-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe7083 e-con-full e-flex e-con e-child\" data-id=\"1fe7083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7d2b7 elementor-widget elementor-widget-text-editor\" data-id=\"3f7d2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><em>\u201cTo tell you a little about my story: In 2016, in Coimbra, as I was leaving college, I decided to buy a scratch-off ticket at a newsstand and won 100 euros. I used that money to pay my first tuition installment at sewing school. I\u2019d always enjoyed watching my grandmother sew, and the idea had been on my mind for a while, but that\u2019s when it all really began. I attended the school for a few months, and before long I was able to make my own bikinis. My friends started wanting them too, and I began thinking about creating my own brand. This business was launched with the goal of selling bikinis and swimsuits customized to each customer\u2019s measurements, designed and made by me; however, I can no longer do that myself, so I\u2019ve outsourced production to a small garment factory. The purpose of this brand will continue to be creating unique and special pieces with my personal touch. One day, I\u2019d like to dedicate myself 100% to this project I\u2019ve always dreamed of.\u201d     <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94741b elementor-widget elementor-widget-spacer\" data-id=\"f94741b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d888583 elementor-widget elementor-widget-image\" data-id=\"d888583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01.jpg\" class=\"attachment-full size-full wp-image-11707\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_01-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cb36e elementor-widget elementor-widget-spacer\" data-id=\"57cb36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c371f89 elementor-widget elementor-widget-text-editor\" data-id=\"c371f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">The name \u201cAO L\u00c9U\u201d stems from In\u00eas\u2019s personal story, but it is also connected to the history of the bikini\u2014and it is immediately clear that the history of the bikini is also the history of the body: a history of flesh, censorship, and provocation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bf133 elementor-widget elementor-widget-heading\" data-id=\"08bf133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FEEL THE DANCE OF FREE.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144bbbb elementor-widget elementor-widget-text-editor\" data-id=\"144bbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Your body is your greatest temple, and AO L\u00c9U is for all women who feel good about their bodies. Loving your body means feeling good about yourself. It means learning to trust yourself, and it is within you that your greatest power lies: your self-confidence!  <\/p><p style=\"font-weight: 400;\"><strong>Body in movement and mind in stillness! <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec4cd4 elementor-widget elementor-widget-spacer\" data-id=\"bec4cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd32c0a e-con-full e-flex e-con e-child\" data-id=\"fd32c0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/694423474&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-f69f776 e-con-full e-flex e-con e-child\" data-id=\"f69f776\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4d6f0 elementor-widget elementor-widget-spacer\" data-id=\"8c4d6f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbdc56 elementor-widget elementor-widget-spacer\" data-id=\"cdbdc56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e125e elementor-widget elementor-widget-image\" data-id=\"b4e125e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04.jpg\" class=\"attachment-full size-full wp-image-11708\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-1024x663.jpg 1024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/06\/ao_leu_04-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 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