{"id":11737,"date":"2023-02-13T09:45:18","date_gmt":"2023-02-13T09:45:18","guid":{"rendered":"https:\/\/palcocollective.com\/happening-virtual\/"},"modified":"2026-07-27T13:02:32","modified_gmt":"2026-07-27T13:02:32","slug":"happening-virtual","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/happening-virtual\/","title":{"rendered":"Happening Virtual"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11737\" class=\"elementor elementor-11737 elementor-1609\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdab27d e-con-full e-flex e-con e-parent\" data-id=\"fdab27d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e62940 elementor-widget elementor-widget-video\" data-id=\"2e62940\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/543548350?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816fed0 e-flex e-con-boxed e-con e-parent\" data-id=\"816fed0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-93e509d e-con-full e-flex e-con e-child\" data-id=\"93e509d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf83d5 elementor-widget elementor-widget-heading\" data-id=\"bcf83d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>trimalhas<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bba1032 elementor-widget elementor-widget-heading\" data-id=\"bba1032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HAPPENING VIRTUAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fd508 elementor-widget elementor-widget-text-editor\" data-id=\"46fd508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">THE PANDEMIC has created challenges and disruptions in companies\u2019 routines. Trimalhas typically presents its collections twice a year at the international trade shows Premi\u00e8re Vision and Munich Fabric Start. <\/p><p style=\"font-weight: 400;\">With trade shows canceled, Trimalhas had to adapt and reinvent itself to convey the product\u2019s purpose to the creative industry. <br>We met with the team responsible for creating the collection, which challenged us to find ways to present the collection to customers.<\/p><p style=\"font-weight: 400;\">The virtual showroom was a unanimous choice. When we were challenged to create it, we wanted the visual impact and sensory experience to be unique and innovative. We researched some international examples, and our strategy focused on equating the Trimalhas product with art and inspiration.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76274f1 elementor-widget elementor-widget-heading\" data-id=\"76274f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mpembed.com\/show\/?m=1amyAjuCon8&#038;mpu=1073\" target=\"_blank\">Take a virtual tour<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e4e983 e-flex e-con-boxed e-con e-parent\" data-id=\"2e4e983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a6010e e-con-full e-flex e-con e-child\" data-id=\"2a6010e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b20dc elementor-widget elementor-widget-gallery\" data-id=\"e0b20dc\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-thumbnail=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/showroom_virtual_01_03.jpg\" data-width=\"1166\" data-height=\"1555\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/showroom_virtual_01_02.jpg\" data-width=\"1123\" data-height=\"1497\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1ae0a3 e-flex e-con-boxed e-con e-parent\" data-id=\"d1ae0a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27963a2 e-con-full e-flex e-con e-child\" data-id=\"27963a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-875218e elementor-widget elementor-widget-text-editor\" data-id=\"875218e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><div class=\"page\" title=\"Page 1\"><div class=\"section\"><div class=\"layoutArea\"><div class=\"column\"><p>Discover more <strong><a href=\"http:\/\/palcocollective.com\/wp-content\/uploads\/2021\/04\/press_release.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">press kit<\/span><\/a>.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Strategy, Production and Creative Direction, Brand Experience<\/p>\n","protected":false},"author":1,"featured_media":11738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,81,80,76,78],"tags":[],"class_list":["post-11737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","category-events","category-graphic-and-digital-design","category-portfolio","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happening Virtual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palcocollective.com\/en\/happening-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happening Virtual\" \/>\n<meta property=\"og:description\" content=\"Brand Strategy, Production and Creative Direction, Brand Experience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/palcocollective.com\/en\/happening-virtual\/\" \/>\n<meta property=\"og:site_name\" content=\"PALCO COLLECTIVE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Palcocollective\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T09:45:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T13:02:32+00:00\" \/>\n<meta property=\"og:image\" 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