{"id":11903,"date":"2023-02-13T14:46:00","date_gmt":"2023-02-13T14:46:00","guid":{"rendered":"https:\/\/palcocollective.com\/to-hug\/"},"modified":"2026-07-27T14:51:36","modified_gmt":"2026-07-27T14:51:36","slug":"to-hug","status":"publish","type":"post","link":"https:\/\/palcocollective.com\/en\/to-hug\/","title":{"rendered":"To Hug"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11903\" class=\"elementor elementor-11903 elementor-4052\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c21b2c1 e-con-full e-flex e-con e-parent\" data-id=\"c21b2c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dedbf2 elementor-widget elementor-widget-video\" data-id=\"1dedbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/712019843?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a04d4fe e-flex e-con-boxed e-con e-parent\" data-id=\"a04d4fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b8acea e-con-full e-flex e-con e-child\" data-id=\"6b8acea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff7484 elementor-widget elementor-widget-heading\" data-id=\"eff7484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>to hug<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bff4f9 elementor-widget elementor-widget-text-editor\" data-id=\"4bff4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><a href=\"https:\/\/tohughome.com\/\" target=\"_blank\" rel=\"noopener\">to hug home<\/a> is a brand created by PALCO. <\/div><div class=\"\">The brand belongs to a textile company that operates in the home textiles sector. The pandemic was one of the factors that accelerated the need for this company to reinvent itself and open a new sales channel beyond retail.  <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba4a2e5 e-flex e-con-boxed e-con e-parent\" data-id=\"ba4a2e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c74c6e e-con-full e-flex e-con e-child\" data-id=\"7c74c6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0ac9399 e-con-full e-flex e-con e-child\" data-id=\"0ac9399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04041ee e-con-full e-flex e-con e-child\" data-id=\"04041ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd04de elementor-widget elementor-widget-text-editor\" data-id=\"fdd04de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\">The brand went through several rounds of naming because registering a name is a complex and time-consuming process. The creative brief is filled with ideas, inspirations, and random words. The question that kept coming up was: \u201cWhat else do we do in bed? How important is it in our lives?\u201d And here\u2019s the answer:<\/div><div class=\"\"> <\/div><div class=\"\"><div class=\"\">TO HUG is inspired by the magical moment of \u201cbeing in bed.\u201d <\/div><div class=\"\">It\u2019s in bed that people speak the same language and share a life or conceive a life. The bed is the place we choose to reflect at the end of the day, recharge our energy, and it\u2019s the starting point for a new day. Have you ever thought about how much of our lives we spend next to a bed? We do such wonderful things there, like resting! \ud83c\udf1d<\/div><div class=\"\">Beds are life, because this is where many other lives are created; they are made to give life. The bed is our safe haven, even if we aren\u2019t aware of it. All of the brand\u2019s pieces are designed to embrace someone or even to embrace us\u2026  <\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c164d elementor-widget elementor-widget-text-editor\" data-id=\"90c164d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the naming was finalized, we worked on the brand manifesto and translated it into a visual image in line with the brand\u2019s aesthetic, positioning, and target audience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8504f3d e-con-full e-flex e-con e-child\" data-id=\"8504f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f90149 elementor-widget elementor-widget-image\" data-id=\"5f90149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_06.jpg\" class=\"attachment-full size-full wp-image-11905\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_06.jpg 1000w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_06-600x450.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_06-300x225.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_06-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a66bd elementor-widget elementor-widget-spacer\" data-id=\"35a66bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ed789 elementor-widget elementor-widget-image\" data-id=\"20ed789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05.jpg\" class=\"attachment-full size-full wp-image-11888\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-2024x1310.jpg 2024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_05-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249b1c6 elementor-widget elementor-widget-spacer\" data-id=\"249b1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864cc30 elementor-widget elementor-widget-heading\" data-id=\"864cc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">manifesto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a5fd6 elementor-widget elementor-widget-text-editor\" data-id=\"16a5fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>OUR DREAM IS FOR EVERYONE WHO WANTS TO DREAM BIGGER.<\/strong><\/p><p><strong>For those who need the essentials to live a happy life.<\/strong><\/p><p>We are here for those who are looking to live a better life, enjoy peaceful dreams, and wake up happy and full of energy.<\/p><p>We\u2019re here for those who take care of themselves and their health. Enjoying a good night\u2019s sleep will help you be more creative and wake up feeling calmer. To be happy, we need only the essentials. We\u2019re also for the daring, the well-traveled, and the lazy. We\u2019re for the passionate, for joy, and forever. We\u2019re for moments of reflection and fun.     <\/p><p>Our sheets will ensure the ultimate coziness and a peaceful night\u2019s sleep. They\u2019ll help you wake up feeling calm and harmonious, ready to embrace the new day that has just dawned! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba54d85 elementor-widget elementor-widget-text-editor\" data-id=\"ba54d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/tohughome.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>website<\/strong><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd6ef8 elementor-widget elementor-widget-spacer\" data-id=\"6cd6ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd60101 elementor-widget elementor-widget-image\" data-id=\"dd60101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03.jpg\" class=\"attachment-full size-full wp-image-11906\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-2024x1310.jpg 2024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_03-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44826be elementor-widget elementor-widget-spacer\" data-id=\"44826be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcc7d0 elementor-widget elementor-widget-image\" data-id=\"1fcc7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01.jpg\" class=\"attachment-full size-full wp-image-11907\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-2024x1310.jpg 2024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_01-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b381a3d elementor-widget elementor-widget-spacer\" data-id=\"b381a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45145bd elementor-widget elementor-widget-image\" data-id=\"45145bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2150\" height=\"1392\" src=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02.jpg\" class=\"attachment-full size-full wp-image-11908\" alt=\"\" srcset=\"https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02.jpg 2150w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-600x388.jpg 600w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-300x194.jpg 300w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-2024x1310.jpg 2024w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-768x497.jpg 768w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-1536x994.jpg 1536w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-2048x1326.jpg 2048w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-1200x777.jpg 1200w, https:\/\/palcocollective.com\/wp-content\/uploads\/2022\/06\/palco_tohug_02-1980x1282.jpg 1980w\" sizes=\"(max-width: 2150px) 100vw, 2150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be7559 elementor-widget elementor-widget-spacer\" data-id=\"3be7559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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