client: francooculista

When we decided to create the Francooculista website, we wanted it to be impactful and to reflect the identity so characteristic that the optician has.
We thought about a photo shoot with some elements of FRANCO and with real customers who identify with the same attitude and brand positioning.
The strategy of using real people created great impact in the local community of the city because we were careful to choose people that were iconic not only for their personality but also style.

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