PALCO is a creative studio specialising in creating experiences that tell impactful stories.
With an innovative and strategic approach, we help brands stand out, stay relevant, and build authentic connections with their audiences. Our space hosts a range of initiatives, including the Showcase for Brands, dedicated to activating emerging brands. We also run “É Pra Amanhã”, a feature that gives a voice to creative and inspiring people.
Anacletto
- Branding, Content Creation, Graphic and Digital Design, portfolio, Strategy
BRANDING
The identity developed for Anacletto stemmed from the desire to create a contemporary clothing brand with a sophisticated, minimalist, and timeless presence. The brand positions itself in the premium segment, conveying exclusivity, trust, and refinement.
The visual strategy sought to convey a clean and understated aesthetic that is, at the same time, striking. The identity explores the contrast between structure and fluidity, combining rigid, contemporary graphic elements with more organic and expressive touches. The result is a balanced visual language that conveys sophistication without excess, while maintaining a strong editorial component and a distinctive visual presence.
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TYPOGRAPHIC DESIGN
The Anacletto logo was designed using a contemporary, elegant, and bold typeface. Its elongated proportions reinforce the brand’s premium positioning, creating a strong, clean, and sophisticated visual identity.
The typographic design emphasizes minimalism and clarity, allowing the brand name to stand out in a confident and timeless way, without resorting to excessive or decorative elements.
MONOGRAM
The Anacletto monogram was created by merging the two “T”s in the brand name. Designed with a more calligraphic and fluid style, the symbol introduces a subtle contrast to the more rigid geometry of the main logo.
Inspired by the organic elegance of classic luxury fashion monograms, the symbol conveys movement, sophistication, and exclusivity. Its design allows for the creation of a versatile and memorable visual signature, serving as a standalone identity element across various brand applications.
COLOR PALETTE
Anacletto’s color palette is based on a monochromatic approach consisting of black, white, and various shades of gray. This combination reinforces the brand’s sophisticated, contemporary, and timeless character, creating a balanced and understated yet visually striking aesthetic.
Black conveys elegance, depth, and exclusivity, while white brings clarity, lightness, and precision. Shades of gray serve as a balancing element, adding subtlety, versatility, and visual depth to the brand identity. Together, the palette contributes to a minimalist, refined, and editorial visual language, in line with Anacletto’s premium positioning.
