Liberté Campaign
LIBERTÉ was the brand’s first campaign following the rebranding we developed and implemented for AO LÉU’s digital media and platforms.
In this campaign, we wanted to convey the concept of freedom and the meaning behind the brand’s new name, which, as of then, had been changed to “AO LÉU.” To better understand the rebranding process, we suggest you visit the project’s Rebranding page.
FEEL THE DANCE OF FREE.
Your body is your greatest temple, and AO LÉU is for all women who feel good about their bodies.
Loving your body means feeling good about yourself. It means learning to trust yourself, and it is within you that your greatest power lies: your self-confidence!
Body in movement and mind in stillness!
For this first campaign, the brand’s manifesto had to be reflected in the attitude of the women who stepped forward to represent the concepts of acceptance, self-esteem, well-being, and confidence.
To reinforce this message, we invited two Portuguese content creators who share this message on their social media platforms. Inês Gonçalves and Inês Isaias are two figures who resonate deeply with the Portuguese public and who value quality products and “Made in Portugal.” To elevate and communicate this campaign, it made perfect sense to choose them as the faces of the campaign.
The campaign was shot at ÉPICOS HOUSE in Viana do Castelo. A minimalist and cozy home where the pure beauty of nature helped us highlight the concept of freedom and comfort.
Canidelo Beach was the second location chosen to showcase the lurex product line, a material with a playful, sparkly vibe.
STORYTELLING WE CREATED TO SUPPORT THE LAUNCH OF THE LIBERTÉ COLLECTION:
Our body is what we carry with us every day and what accompanies us at all times. The feeling of freedom is intertwined with it—with the fact that we reveal ourselves and feel free and confident in how we present ourselves visually. This freedom has no size, shape, or type; it is simply the feeling of being fully at one with who we are. The “Liberté” collection features a variety of bikini styles that suit each of us and make us feel free and eager to show the world who we are.
THE TEAM: