THE PANDEMIC has created challenges and disruptions in companies’ routines. Trimalhas typically presents its collections twice a year at the international trade shows Première Vision and Munich Fabric Start.

With trade shows canceled, Trimalhas had to adapt and reinvent itself to convey the product’s purpose to the creative industry.
We met with the team responsible for creating the collection, which challenged us to find ways to present the collection to customers.

The virtual showroom was a unanimous choice. When we were challenged to create it, we wanted the visual impact and sensory experience to be unique and innovative. We researched some international examples, and our strategy focused on equating the Trimalhas product with art and inspiration.