PALCO is a creative studio specialized in creating experiences that tell impactful stories.
With an innovative and strategic approach, we help brands stand out, remain relevant, and establish authentic connections with their audiences. Our space hosts a series of initiatives, including Showcase for Brands, dedicated to the activation of emerging brands. We also promote “É Pra Amanhã”, a segment that gives a voice to creative and inspiring people.
Ana Morais
- Branding, portfolio, Strategy
REBRANDING
A LOGO AS A SIGNATURE
Our mission was to recognize Ana Morais’s admirable story and position her brand through a new visual language that reflects her essence and artistic expressiveness.
For Palco, this was a special project, as we have followed Ana’s journey since the beginning of her digital presence. This in-depth knowledge of her professional trajectory facilitated the creative process of repositioning her personal brand. One of the main issues to resolve was the perception of her identity: Should she be seen as a brand or as an artist?
In this project we developed:
- Definition of the brand’s values and purpose;
- Construction of the artist’s manifesto and story;
- Creation of a personality with a consistent tone of voice;
- Development of an experience that goes beyond the product;
- Definition of the personal brand’s positioning in the market;
- Creation of emotional connections with the target audience and community;
- Establishment of consistency across all touchpoints with the audience;
- Identification and communication of the brand’s differentiator;
- Development of the visual positioning of the personal brand and product.
