PALCO is a creative studio specialized in creating experiences that tell impactful stories.
With an innovative and strategic approach, we help brands stand out, remain relevant, and establish authentic connections with their audiences. Our space hosts a series of initiatives, including Showcase for Brands, dedicated to the activation of emerging brands. We also promote “É Pra Amanhã”, a segment that gives a voice to creative and inspiring people.
Norden
- Branding, Content Creation, Graphic and Digital Design, portfolio, Strategy
BRANDING
NORDEN is a real estate company that designs and builds collections of homes featuring signature architecture, with a philosophy aimed at enriching people’s lives through slow living.
PALCO developed the entire branding project, website, video manifesto, visual content, and brand activation on NORDEN’s social media channels.
DESCRIPTIVE MEMORY:
The NORDEN brand logo was developed using the “SUD” font, known for its unexpected letter widths, where the letters tend to expand or contract, creating visual harmony. The intention was to convey a minimalist image that highlights the slow rhythms of the letters.
In addition, a monospaced font was chosen for the brand’s visual identity, creating a tabular layout. This means that the letters occupy the same horizontal space, conveying a sense of order and structure. This choice reflects NORDEN’s philosophy, which strives for simplicity and efficiency in everything it does.
For this project, photographic content was also created featuring the cities of Porto and Gaia, with the aim of capturing the local community and the spirit of the city through NORDEN’s lens.
WEB SITE
Once the brand strategy was finalized and the brand’s visual identity was established, we developed the NORDEN website. A custom-designed platform tailored to the concept we created for the real estate developer.
CONTEÚDO NORDEN
Para este projeto também foi criado conteúdo de fotografia sobre a cidade do Porto e Gaia com o objetivo de retratar a comunidade local e o espírito da cidade pelos olhos da NORDEN.
NORDEN MANIFESTO
@palcocollective and @gustavoimigrante teamed up to create @norden.pt ‘s purpose and mission statement, as articulated by its founder!
The incredible team behind this video Manifesto:
A film by Estúdio Imigrante
Agency & Creative Direction: Palco Collective
Director/Director of Photography : Gustavo Imigrante com Darina Toropova
Assistant Director/Post-Production: Matilde Guimarães
Art, styling, and props: Cristina Hora
Camera assistant: Martim Feron
3D Visuals/VFX: Girina Studio
Hair&MU: Marta Marques
Shot on @Kodak_Shootfilm
Lab and scan: Retrofilm Lab
Special thanks to: Casa de Briteiros.
Photo Gallery of NORDEN’s poster campaign.
BTS Photography: @apatriciasilverio.