PALCO is a creative studio specialized in creating experiences that tell impactful stories.
With an innovative and strategic approach, we help brands stand out, remain relevant, and establish authentic connections with their audiences. Our space hosts a series of initiatives, including Showcase for Brands, dedicated to the activation of emerging brands. We also promote “É Pra Amanhã”, a segment that gives a voice to creative and inspiring people.
Where to now?
- Content Creation, Events, Graphic and Digital Design, portfolio
WHERE TO NOW? is the creative concept we developed for Trimalhas’ new Fall Winter 24/25 collection. This project was born from a strategic reflection on the relationship between Artificial Intelligence and human creativity, exploring how these two universes intersect, challenge, and mutually influence fashion, art, and contemporary culture.
The entire concept was conceived, structured, and developed with the aim of building a coherent and distinctive narrative for the collection. Every idea, visual language, and creative element was intentionally designed to translate this conceptual universe, transforming it into a concrete expression of Trimalhas’ identity and vision.
As a starting point, we used the Midjourney platform as a creative tool to develop images under our creative direction. These visual compositions were created to interpret Trimalhas’ vision of different cities and the cultural universes that define them. Rather than representing places literally, we sought to translate concepts, atmospheres, and identities, building a visual imagery capable of giving the collection depth and singularity.
TRIMALHAS VS ARCHIE DICKENS
THE IDENTITY THAT CARRIES OVER TO THE PHYSICAL SPACE AT TRADE FAIRS
Presented at Première Vision Paris, WHERE TO NOW? thus establishes itself as a project designed from the ground up to give shape to a larger idea: questioning the place of creativity in the present and the future. More than just developing a collection, we conceived an integrated concept where all ideas and creations were designed to consistently translate Trimalhas’ conceptual universe.