begreh
Begreh is a Portuguese fast-fashion clothing brand with brick-and-mortar stores in Guimarães and Braga.
Due to the PANDEMIC, the brand had to close its stores for an indefinite period, and its digital channel was its best bet.
When BEGREH asked PALCO for help, an assessment was conducted to understand the brand’s current situation and its goals for the digital channel.
We quickly realized that we were facing an ambitious project. In the initial phase, the brand underwent a rebranding: we developed a new visual identity, created a logo, and devised a positioning strategy for the digital channel and the shopping experience.
The second phase focused on creating an online store and building a community. Influencer marketing played a key role in establishing the brand’s credibility with its target audience and in growing the online community.
