BRAND START is a group training programme delivered in person at PALCO COLLECTIVE. This programme is aimed at entrepreneurs or business owners who have a business idea but do not...
The immersion for those who want to restructure their business or create a brand with strategy, identity, and impact.
Creating a brand is not just about designing a logo.
It is about defining what the brand represents, for whom it exists, and why it should be chosen in the market.
Brand Start is an immersive training program where you will structure the foundation of your brand or business—from essence to positioning and from voice to customer experience.
By the end of the day, you will leave with a clear structure to guide your brand and your business.
A strong business begins with clarity and consistency.
Many businesses start without direction
the problem
Most businesses are born like this:
- an interesting product or service
- a name idea
- a few social media posts
But without answering the essential questions:
- What makes it different?
- What problem does it solve?
- For whom does it truly exist?
- How does it want to be perceived?
- How should it communicate?
Without this strategic foundation, the brand or business becomes just another one in the market.
And when everything looks the same, the customer chooses based on price.
Brand Start was created precisely to avoid this.
What is Brand Start?
Brand Start is an immersion dedicated to the strategic construction of a brand or business.
During a full day of work, you will structure the essential pillars that define a strong brand:
- essence
- audience
- positioning
- personality
- communication
- identity and experience
Everything applied to your own brand or business.
It is not a theoretical workshop.
It is a guided process to make strategic decisions that normally take months.
What will you define?
Throughout the training, you will work on the foundations of your brand.
By the end of the day, you will have defined:
- Purpose and values
- Ideal customer and the problem you solve
- Competitor analysis and market opportunity
- Clear positioning
- Brand personality
- Voice and tone of communication
- Naming or criteria for choosing a name
- Creative direction and visual territory
- Brand experience and touchpoints
This structure becomes the strategic map that guides all decisions for your brand or business.
Discover everything that happened in previous editions.
Fully booked
25%
the day that will transform your business
Immersion Program
MORNING
Brand Strategy
9:00 - 13:00
Immersion Opening
Goals for the day and introduction to Brand Start
Debate Panel
“1st step: hire a branding studio, a lawyer, or an accountant?”
With Palco Collective, Lawyer António Pinto Leite, and Gaciave CEO João Rodrigues
Brand Essence
Purpose, motivation, and values
Brand Culture
Social, environmental, and economic impact
Audience and Persona
Strategic empathy with the ideal customer
Competition and Market GAP
How to find the space where your brand can grow
AFTERNOON
Brand Expression and Communication
15:00 - 19:00
Brand Personality
How to transform values into identity
Brand Voice and Tone of Voice
The way your brand speaks to the world
Naming
Strategic criteria for choosing the right name
Creative Direction
Visual territory, references, and aesthetic narrative
Brand Experience
Touchpoints, visual content, and customer experience
Debate Panel – Brand Case Study
Conversations with brand and business founders who will share their challenges, achievements, and inspiring strategies.
Guest Panel
Lara Sousa Dantas
Founder of Quintal de Flores
Forbes Under 30
António Loureiro
Michelin Star Chef
Bárbara Neto
Founder of CURIOUZ
João Rodrigues
CEO of Gaciave
António Pinto Leite
Lawyer
Updating
To be revealed soon
Who is this immersion for?
Brand Start is suitable for:
- Entrepreneurs who want to implement their business idea.
- Professionals who want to build a personal brand.
- Marketing and communication professionals or those from other entities.
- Founders who feel that their brand is not yet clear.
- Businesses that have been established in the market for some time and need to reposition themselves strategically.
If you feel that your brand or business does not yet have a clear and consistent strategic structure, this immersion is for you.
Your Mentors
Patrícia Silvério
Founder & Brand Strategist at Palco Collective
A natural entrepreneur, passionate about my business and profession. My mission in the world is to guide business owners and entrepreneurs in defining their business strategy, helping them differentiate themselves through their uniqueness, purpose, and the right image.
Believing is one of my greatest convictions for every step, direction, or choice. I inspire our clients and mentees to create a conscious brand culture with a narrative that engages their communities. Creativity is one of my distinct strengths in every consulting, training, or branding project. I am a multi-potential professional, providing a global experience and vision to the business.
Eva Martins
Partner & Consultant and Project Manager at Palco Collective
With over 20 years of turning ideas into solid businesses, my mission is to guide brands and entrepreneurs in building sustainable projects aligned with values and real impact. I believe a successful business goes beyond numbers; it is a well-crafted narrative, where every decision—from visual identity to the customer experience—reflects a clear purpose.
I was invited by Patrícia to be part of this PALCO COLLECTIVE project; here, I help shape meaningful brands that connect and inspire. I lead teams and projects with a clear focus: delivering real value, aligned with a purpose.
My passion is guiding people and companies so that their ideas do not merely exist, but thrive—with strategy, authenticity, and an executable plan.
Why Did We Create Brand Start?
Many businesses start with enthusiasm, a good idea, and a desire to move forward. There is energy, motivation, and even talent to create something different. But what is often missing is what truly sustains a brand: strategic clarity.
Without this foundation, it is easy to enter a cycle of trial and error. The name changes, the communication changes, the positioning never seems quite right. You post on social media, create products or services, but something still doesn’t click. The brand exists, but it is not truly defined.
When this happens, the market also fails to perceive its true value. And when value is not clear, comparison almost always happens based on price.
Brand Start was born to help solve this problem from the beginning. It was designed for entrepreneurs, creators, and founders who know that a strong brand does not happen by chance. It is born from conscious decisions, a clear vision, and a structure that guides every step.
During this immersion, the goal is to stop, think strategically, and build the foundations that give direction to a brand. It is not just about communicating better, but about deeply understanding what makes the brand relevant, distinct, and memorable.
Because when there is clarity about who you are, for whom you exist, and what impact you want to create, all other decisions become simpler.
And that is exactly where a solid brand begins.
The opinion of those who have already lived this experience!
It was great to participate in the Brand Start program by Palco Collective, to have the opportunity to meet young entrepreneurs, learn from people like Patrícia and Eva who have unique experience, and also from people who started their businesses from scratch and are success stories today. I highly recommend it!!
Inês MGA
Atlanta Mocassin
Palco is much more than a company!
Patrícia and Eva are people who have a distinct vision of what a brand is, the beauty of things, and how to work in a network. They are also very accessible, which helps when you don’t know anything about the subject!
The first experience I had with Palco was when we did a ceramics workshop with our company, Atelier Claro, at their invitation, in their space which, by the way, is very beautiful! It was a success!
The second experience was in a different context; I attended the Branding training. It was spectacular; we learned many things that we put into practice immediately… But what I find most interesting is the ability Patrícia and Eva have to deconstruct complex concepts, making the information accessible to everyone.
After these two contacts, we became partners and since then, we have repeated workshops and training sessions, and they are always very relevant.
What I would like to make clear is that at Palco, nothing is left to chance. Whether it’s the workshops or the training sessions, there is attention to detail and a care to ensure that the time people spend traveling to Palco is worth it!
In my opinion, this is what differentiates them from other brands. I know that when I go to Palco, I leave with more knowledge, an enriching experience, and always happier!
Maria Silva
Palco Collective is much more than a company; it is an experience. From the first training I attended (Brand Start), through incredible workshops like the ceramics one and the most recent one with André Carvalhal, I feel that every moment spent at Palco has transformed me in some way. The lightness with which they transmit knowledge, the unfiltered sharing, the transparency, and the way they inspire us… all of this is so rare.
Palco brings together people from various fields, which ends up opening our minds and expanding the way we think. Every meeting is a breath of creative freedom, motivation, and the will to make things happen. And that is exactly what they tell us: “Go there and do it!” a simple phrase, but with immense power, that remains engraved in the soul.
Patrícia and Eva are two incredible, welcoming, generous professionals, passionate about what they do. They are truly present and ready to help guide ideas, brands, and people, whether at a beginning or a new start.
Palco moved me, both personally and professionally. It gives us ideas, support, encouragement, and strength. THANK YOU SO MUCH!! 🥰
Maria Costa
The “Brand Start” training at Palco provided me with an incredibly enriching and rewarding experience, offering many insights and questions about the creation of my brand/company.
Palco guided us through the entire process of brand building, from creating the brand story and developing the DNA to brand voice and the fiscal framework.
The training did not focus only on the theoretical aspects of the brand but also emphasized the importance of authenticity and purpose-driven branding. By addressing topics such as brand values, mission, and brand positioning, the program prompted us to have a deeper appreciation for the role of ethics and authenticity in building strong brands that resonate with the customer on a deep, emotional level.
One of the most enriching aspects of the training was undoubtedly the participation of various guests who shared their experiences and the challenges they faced and face today with their brands.
The guests chosen from various backgrounds provided us with invaluable context and brought us several effective strategies to drive business growth and some strategies they used to promote meaningful connections with their customers.
This “hands-on” nature of the training facilitated rich discussions and exchanges among participants. It was inspiring to witness different perspectives and the challenges each participant faced in creating their brand.
Overall, the “Brand Start” training exceeded my expectations, providing me with a comprehensive foundation in branding and inspiring a passion for the creative art.
The skills and insights gained in this training have undoubtedly enriched me professionally, making me question and position myself in a more targeted way for my Core Business.
Thank you very much, Palco!
Sara Janela
Maison s
Yesterday I completed the Brand Start training by PALCO, marked by the insights shared by Patrícia Silvério and Eva and by the stories of the brands and people they invited to be present in each session.
I increasingly believe that we only stand to gain (personally and professionally) when we have the generosity to share a bit of ourselves with others—we all have something to learn and to teach in these exchanges—and it is so magical when this synergy happens.
I finish inspired and eager to get my hands dirty, to “go there and do it!” The path is not easy, but it can be better with the right people by our side. Thank you to everyone who was part of this edition, I leave much richer!
Angela Ferreira
Yesterday, I wrapped up the final day of training at the inspiring PALCO venue, where I had the privilege of meeting not only incredible people but also visionary entrepreneurs. It was a rewarding day, filled with valuable insights and enriching lessons during the BRAND START training program on Digital Marketing. I want to express my sincere gratitude for this enriching experience. The knowledge I’ve gained will certainly be cherished throughout my career. Thank you for this opportunity!!!
Raissa Maritan