descobrimentos
Cliente Trimalhas
PALCO has been the communications and strategy manager for this textile company in the domestic and international markets since 2019.
TRIMALHAS previously had a formal, traditional corporate communications approach. When we took on this project, we envisioned a more inspiring and authentic communications strategy and implemented an ambitious plan to elevate the TRIMALHAS brand and products on a national and international level.
We visited the company, toured the facilities, and spoke with the production manager to fully understand the textile company’s mission.
After the first meeting with the team, we implemented the strategy and visual curation for Trimalhas’ social media channels.
We designed the collection that took center stage in the “DISCOVERIES” editorial and created a new visual experience for international trade shows.
SAUDADE! Luís de Camões, the great Portuguese poet who so beautifully captures the essence of saudade. This was also the inspiration behind @trimalhasknits’ new AW 2021 knitwear collection campaign!
His memorable work is a modern epic about the Great Portuguese Explorations and Discoveries. The ten cantos of “Os Lusíadas” – “Lusíadas” comes from the Lusitanian people, the ancestors of the Portuguese—do not merely recount the adventures and historical events surrounding the explorations and discoveries; they also speak to the feelings, emotions, and personalities of the EXPLORERS. For this reason, we believe it perfectly reflects the unparalleled authenticity of Trimalhas products, while also evoking the DNA of the Portuguese people.
SAUDADE
Gosto amargo de infelizes,
Delicioso pungir de acerbo espinho,
Que me estás repassando o íntimo peito
Com dor que os seios d’alma dilacera,
Mas dor que tem prazeres – Saudade!
Misterioso númen, que aviventas
Corações que estalaram, e gotejam
Não já sangue de vida, mas delgado
Soro de estanques lágrimas – Saudade!
Mavilhoso nome que tão meigo soas
Nos lusitanos lábios, não sabido
Das orgulhosas bocas dos Sicambros
Destas alheias terras – Oh Saudade!
Mágico númen que transportas a alma
Do amigo ausente ao solitário amigo,
Do vago amante à amada.
Luís de Camões, Lusíadas
Credits: “Discoveries AW2021” @trimalhasknits, designed and creatively directed by @palcocollective!
Photography: @dulce__daniel
MUA: @joananogueiramua
Video: @makebrighterfilms
Models: @katenmz & @andre_nero da @justmodelslisbon
Production & Styling: @palcocollective
Cloth design: @palcocollective& Confecao pela artesão Olivia Silva. Malhas são da @trimalhasknits!