PALCO is a creative studio specialising in creating experiences that tell impactful stories.
With an innovative and strategic approach, we help brands stand out, stay relevant, and build authentic connections with their audiences. Our space hosts a range of initiatives, including the Showcase for Brands, dedicated to activating emerging brands. We also run “É Pra Amanhã”, a feature that gives a voice to creative and inspiring people.
Footprime
- Branding, Content Creation, Graphic and Digital Design, portfolio, Strategy
REBRANDING
When FOOTPRIME approached us, they felt the need to reposition themselves in the market and relied on our expertise to develop their corporate rebranding strategy.
The logo was designed using the Owners font—created by the typography studio MCKL.
With a simple, sans-serif typeface, the goal was to convey the timelessness associated with the brand while also highlighting its creative character and distinctive personality, which so perfectly embody the founders of FOOTPRIME.
The brand’s visual identity consists of a design concept that represents the creation, production, and materials typical of the sector in which it operates. Footprime projects a youthful, irreverent image, combined with the technology and innovation that define it. The FOOTPRIME icon features a corner of the Portuguese flag, which was already present in the old logo. This is intended to illustrate the footwear industry and the “Made in Portugal” seal, which stands for quality, innovation, and responsible production. Here, we have modernized and harmonized the old icon to maintain the same historical language while connecting it to the future.
COLORS:
The colors chosen for the visual identity are black and white, since this is a company that aims to position itself with a minimalist image.
To reflect this transformation on the website and ensure consistency in the brand’s visual communication through photography, we proposed a fashion editorial to establish FOOTPRIME’s identity as a corporate brand. The resulting editorial showcases FOOTPRIME’s fashion-forward side, as the company works with minimalist and luxury fashion brands.
To highlight the Portuguese identity, we asked an artisan to create a POVEIRA SWEATER – a symbol of the craftsmanship and history of the city of Póvoa de Varzim.
This editorial also showcases a variety of styles and identities: elegance, casual, streetwear, and alternative. The GALGOS were kindly provided by friends in our community. Their inclusion in the editorial is meant to symbolize agility, innovation, and technology.
The website captures the visual identity and essence of FOOTPRIME as a company that specializes in sourcing and design. The founders wanted a minimalist design that was easy to navigate.