Eurico approached PALCO to develop his first project in the restaurant industry. When he came to us, Eurico already had a clear vision of the concept he wanted for his restaurant. The name was inspired by his mother and the most difficult period of his life, when he discovered he had a serious illness. Thus, FILHO DA MÃE was born—a concept that aims to turn traditional cuisine on its head.

PALCO developed the brand’s entire brand identity, stationery, and packaging. The FILHO DA MÃE logo is one of the city’s most iconic!