Palco Collective X Norden

Expresso Escape & Cinnamon Rolls was @norden.pt’s first meet-and-greet at @combi_coffee.

@norden.pt issued a challenge, and we joined in on this gathering with our community!
It’s so wonderful to be surrounded by creative minds with diverse perspectives on the world!
The goal of this gathering was to build connections between the NORDEN community and the PALCO community. It was a creative synergy where we discussed creativity, design, and architecture.

THE VALUE OF COMMUNITIES:

A sense of community arises when a brand decides to embrace people. One of a brand’s primary goals is to build relationships with its customers and partners. This connection resembles a personal relationship between friends and family. Thus, a brand can be like the relationship one has with a friend, a mentor, an advisor, a mother, or a child.
At PALCO, the relationship we have with our customers and partners is like a friendship where we share moments, experiences, and a vision.
Initiatives like “Expresso Escape & Cinnamon Rolls” aim to bring people in the community closer together without asking for anything in return. What is the goal? To build empathy and a sense of belonging toward the essence of the brands involved. This sense of belonging will engage people, fostering empathy and brand advocacy. These initiatives also serve as a tool to create meaning and establish brand positioning among target groups and stakeholders.

Photography: Patrícia Silvério, PALCO COLLECTIVE.