The Formação-Ação Support program is an initiative that enables companies to rethink their business model and shape the future of their business or brand.
Participating companies and brands have access to our team’s consulting, strategic guidance, and curation services, benefiting from specialized and personalized support that helps them adapt, revitalize, and position their business in the digital economy.
The costs of consulting and training services, tailored to the needs and challenges of participating companies, are 100% co-financed by EU funds, at no cost to the participating companies.
This program is designed for companies that need to review their brand strategy: (re)positioning, branding, strategies for launching new products or services, and digital marketing and communication strategies.
What's at stake?
• Access to approximately 80 hours of customized training and approximately 170 hours of personalized consulting (in-person and on-the-job);
• Customized diagnosis and action plan;
• Specialized consultants working directly with you and your team;
• Reports with concrete results and visible improvements on the ground;
• Compliance with the 40 hours of mandatory training, without red tape.
Strategic areas you can develop:
• Innovation and Competitiveness;
• Digitalization and Digital Transition;
• Internationalization.
Who is eligible to apply?
• Micro, small, and medium-sized enterprises (SMEs);
• Headquartered in the North, Central, or Alentejo regions;
• With at least 3 full-time employees;
• With up-to-date social security and tax payments;
• Registered with the Funds Desk (balcaofundosue.pt);
If your brand or company hasn’t yet adapted to the new digital age and the modern consumer, PALCO will transform your positioning and tailor your business concept to this new phase.
Our goal is to guide you and provide you with all the tools you need to implement an omnichannel strategy so that your brand or company stays in constant contact with your customers and potential customers!
What documents do I need to submit to apply for my company?
Step 1
Step 2
- Registration Confirmation from the Balcão dos Fundos 2030
- SME Certificate 2025 (this certificate can be obtained from the IAPMEI website)
- Name and Social Security number of the SME representative
- IES Validation Code 2024
- Certificate of No Outstanding Tax Liabilities
- Certificate of No Outstanding Social Security Debts
If you have any questions, please email us at patricia.silverio@palcocollective.com
PALCO COLLECTIVE is a creative studio specialising in boosting brands through experimental, creative, and strategically driven communication. Our philosophy and vision make us pioneers in creating experiences that break with convention, combining creative direction, brand consulting, and design to transform ideas into relevant, sensory, and impactful narratives.
We believe in the power of building brands with purpose, aesthetic appeal, and vision-brands that not only communicate, but also move people, inspire them, and lead movements within their communities.
Training team:
Patrícia Silvério
Founder & Brand Strategist
A natural entrepreneur, passionate about my business and profession. My mission in the world is to guide business owners and entrepreneurs in defining their business strategy, helping them differentiate themselves through their uniqueness, purpose, and the right image.
Believing is one of my greatest convictions for every step, direction, or choice. I inspire our clients and mentees to create a conscious brand culture with a narrative that engages their communities. Creativity is one of my distinct strengths in every consulting, training, or branding project. I am a multi-potential professional, providing a global experience and vision to the business.
Eva Martins
Partner & Consultant and Project Manager
With over 20 years of turning ideas into solid businesses, my mission is to guide brands and entrepreneurs in building sustainable projects aligned with values and real impact. I believe a successful business goes beyond numbers; it is a well-crafted narrative, where every decision—from visual identity to the customer experience—reflects a clear purpose.
I was invited by Patrícia to be part of this PALCO COLLECTIVE project; here, I help shape meaningful brands that connect and inspire. I lead teams and projects with a clear focus: delivering real value, aligned with a purpose.
My passion is guiding people and companies so that their ideas do not merely exist, but thrive—with strategy, authenticity, and an executable plan.
the founder