inimigo
“WHO I AM” is INIMIGO’s new campaign, with production, art direction, and photography by PALCO COLLECTIVE.
INIMIGO is a brand based in PORTUGAL, founded in Braga and manufactured in the heart of the textile industry in Barcelos.
We’ve had a long-standing relationship with the brand, and for the past 7 years, we’ve been developing the brand’s image for campaigns featuring new products.
The brand showed us its desire to transform its image through styling and photography that captured its DNA:
“No Enemies No Character”
We conducted a study of the brand’s image and interpreted it, taking into account the type of product and the markets in which it operates.
Combining street style with classic men’s fashion and the brand’s personas, we opted for a styling approach that conveys movement, personality, character, and attitude.
CREDITS:
Photography: Patrícia Silvério
Production & Styling: PALCO
Models: Lucas Gama e Pedro Senger
MUA: Marta Marques
Director of Photography: Pedro Costa
Brand: INIMIGO