PALCO has been the communication and strategy manager of the textile company in the national and international market since 2019.
had done an institutional, formal and traditional communication since the beggin. When we embrace this project, we had a different vision. A more inspiring, real communication and we implement an ambitious strategy to elevate the TRIMALHAS
brand for the product, nationally and internationally too.
We did a visit to the company, got to know the facilities and talked to the head of production for a good sense of the purpose of the textile company.
After the first meeting with the team, we implemented the strategy and visual curation for Trimalhas social networks.
We designed the collection that was the protagonist for the editorial “DESCOBRIMENTOS” and designed a new visual experience for international fairs.
Photos accompanying the project: link
SAUDADE! Luís de Camões, great Portuguese poet who sings saudade so weel. This was the main inspiration for the new AW 2021 knitwear campaign by @ trimalhas.knits!
His memorable work is about the Great Explorations and Discoveries of the Portugueses. “The ten corners of Os Lusíadas” – Lusíadas comes from the Lusitanian people, the ancestors of the Portuguese – they don’t talk just about the adventures and historical events that surround explorations and discoveries, they also talk about the feelings, emotions and personality of the EXPLORERS. For this reason, we think that this perfectly reflects the unique authenticity of Trimalhas products, while referring to the DNA of the Portuguese people.
Gosto amargo de infelizes,
Delicioso pungir de acerbo espinho,
Que me estás repassando o íntimo peito
Com dor que os seios d’alma dilacera,
Mas dor que tem prazeres – Saudade!
Misterioso númen, que aviventas
Corações que estalaram, e gotejam
Não já sangue de vida, mas delgado
Soro de estanques lágrimas – Saudade!
Mavilhoso nome que tão meigo soas
Nos lusitanos lábios, não sabido
Das orgulhosas bocas dos Sicambros
Destas alheias terras – Oh Saudade!
Mágico númen que transportas a alma
Do amigo ausente ao solitário amigo,
Do vago amante à amada.
Luís de Camões, Lusíadas